DTH
Tata Skys 3D movies offering this New Years eve
MUMBAI: Tata Sky is all set to give its subscribers a special New Year’s eve gift. The direct-to-home (DTH) platform has set precedence in the space by bringing 3D movies to its subscribers. The movie lineup includes Avengers and Planes.
“As a Tata Sky promise, we bring the best in technology to our subscribers, now enabling high-picture quality 3D movies through our set-top boxes. With Indian audiences accustomed to quality entertainment and the off take of 3D movies in theatres on the rise, it is high time that audiences had the option to view their favorite 3D movies in the comfort of their homes,” said Tata Sky chief commercial officer Vikram Mehra.
The 3D movies will be showcased as a special offering for Tata Sky subscribers during this festive season.
Tata Sky has been the forefront runner in bringing cutting-edge technology to India in the pay-TV category since its launch in 2006. It has consistently innovated with offerings right from easy-to-use programming guide, to engrossing interactive services, to first ever HD PVR (personal video recorder), to remote recording feature through its mobile application. The offering will add value and entertainment quotient to its subscriber’s life.
To avail the opportunity, subscribers can log onto www.mytatasky.com and click on ‘Order Showcase’, SMS SC <Space> <movie code> to 56633, or call the Tata Sky helpline. Subscribers can also press the “SHOWCASE” button on their remote and follow the instructions.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
