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Tata Sky to make equity infusion of Rs 5 bn every year over medium term
MUMBAI: Direct-to-home (DTH) television service provider Tata Sky has planned equity infusion of over Rs 5 billion every year over the medium term to meet its capital expenditure and for serving its debt.
The additional equity will be raised from investors other than the promoters and will result in dilution of Tata Sons‘ shareholding from the current 60 per cent but is expected to be gradual.
Tata Sons would remain the single largest shareholder in Tata Sky after the equity infusions over the next few years. Tata Sons holds 60 per cent stake in Tata Sky while News Corp. has an effective stake of 29.8 per cent.
CRISIL, which has rated its bank facilities and debentures, believes that management control will remain with Tata Sons and Tata Sky‘s association with the Tata brand will continue even after its stake gets diluted.
Tata Sky has Rs 17.01 billion of bank facilities and recently raised Rs 1.6 billion through a debenture issue.
The Indian DTH industry is characterised by the presence of few dominant players, leading to intense competition. The competitive intensity is reflected in frequent launches of special offers and discounts and high marketing spends by these players, whose primary goal is to increase their market share. While the industry has witnessed healthy subscriber additions, the overall profitability remains low. CRISIL believes that Tata Sky’s operating performance will improve over the medium term. It also believes that the company’s financial risk profile will remain weak over the same period, marked by negative net worth and stretched debt protection metrics.
Tata Sky narrowed its net loss in the year ended 31 March 2012 from a year earlier, on increasing subscriber numbers.
Tata Sky’s net loss in 2011-12 was Rs 2.98 billion, 36 per cent less than Rs 4.7 billion a year earlier. The company‘s net loss in 2009-10 was Rs 6.26 billion on total income of Rs 11.10 billion. The company‘s net sales were up 18 per cent to Rs 15.9 billion from Rs 13.5 billion a year earlier.
The continuing losses have resulted in piling up of accumulated losses. Tata Sky‘s accumulated losses as on 31 March 2012 would amount to Rs 43.03 billion with the addition of loss in 2011-12 to the accumulated losses of Rs 40.05 billion as on 31 March 2011.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
