DTH
Tata Sky offers 44% discount for new subscribers
MUMBAI: As part of a festive offer, direct-to-home (DTH) service provider Tata Sky is offering up to 44 per cent discount for new subscribers in the country. The DTH company is offering 44 per cent discount on the Semi-Annual Dhamaka Super Pack and 42 per cent discount on HD Monthly Ultra Pack.
According to news reports, the Semi-Annual Dhamaka Super Pack will come at a price of Rs 2,999 opposed to its original price of Rs 5,350. The pack offers 246 SD channels along with 24 HD channels and services. With this, users will also be able to use the Tata Sky mobile app for free on two devices.
The HD Monthly Ultra Pack will come at a price of Rs 1,690 opposed to its original price of Rs 2935. The new pack will offer 241 SD channels along with 55 HD channels and services. Subscribers will also get two regional packs for free with the purchase of this plan. And just as the above pack, users will be able to use the Tata Sky mobile app for free on two devices.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
