DTH
Tata Sky makes Classroom service free for all subscribers
KOLKATA: Covid2019 has brought about a significant disruption when it comes to classroom learning and education, thereby necessitating the need for virtual learning to be a part of the new normal. In order to adequately equip students across India, Tata Sky is now providing free unrestricted access to educational content on TV through the Tata Sky Classroom service. Powered by Tata ClassEdge, a pioneer in digital education, the service will help students across India gain access to learning through just the click of a button on their TV remote.
Tata Sky chief commercial and content officer Pallavi Puri said, “Online education in India is currently beset by several challenges, prime amongst them being the lack of adequate infrastructure. With Tata Sky’s vast reach, millions of children will get access to quality education for free via their television sets. The service is mapped with children's CBSE school syllabus and offers concept learning videos, delivered in an interesting story led format.”
Characterised and enabled by an engaging, interactive learning process, the service is targeted towards improving the digital learning scenario in tier-2, 3 and 4 cities. Tata Sky Classroom enables immense flexibility to students in far off and remote areas to access quality education via the TV without any hassle thereby saving money, time and energy.
Focusing on concept learning, Tata Sky Classroom enables students to strengthen their core understanding of the fundamentals of science and maths via fun and engaging animated concept learning videos. The service is available in both Hindi and English offers curriculum-based content for students from class fifth to eighth in maths and science. Apart from video lessons, students can also avail of fun curriculum-based games, full length practice tests and sample papers with answers to help reinforce their learning from the videos.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
