DTH
Tata Sky introduces a new age feature Smart Guide
KOLKATA : Reinforcing its commitment towards building customer centric innovations, Tata Sky, India’s leading content distribution and Pay TV platform has introduced ‘Smart Guide’ –a new-age feature that enables each customer to discover and consume content on television in a smart way. The new feature has been activated on all HD and SD set top boxes paving the way for an enhanced and bespoke TV viewing experience.
These recommendations can be easily accessed through the newly revamped guide that appears on the television screen with the press of the guide button on the Tata Sky remote. The channel guide screen offers thumbnail views of the most watched channels, genres and platform services by the subscribers, under the banners – ‘Your Top Channels’, ‘Trending Channels’, ‘Favourite Genre’ etc. based on a subscriber’s viewing history and the time spent viewing a particular channel or genre. The feature not only gives quick access to the most viewed channels but also recommends more channels based on the genres you like to watch. In case of multi-connection homes, recommendations will be different for the primary and secondary set-top box in line with individual preferences.
Commenting on the upgrade, Tata Sky chief commercial and content officer Pallavi Puri said, “While digital platforms have developed the ability to personalise experiences, on broadcast television this hasn’t been offered so far in a significant way. With the latest software upgrade, our HD and SD set-top boxes now offer smarter recommendations based on a subscriber’s content consumption patterns leading to an enhanced TV viewing experience.”
As part of the update, the linear search feature has been further enhanced to enable subscribers to search for channels via channel name, offering a hassle-free way of switching to their favourite channel. Linear search can be directly activated from the banner, guide grid and full screen video by only pressing the ‘0’ button on the remote, thereby offering subscribers a faster and smarter option to discover their preferred content.
The software update has been successfully completed on more than 15 million set top boxes.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
