DTH
Tata Sky gets Ciscos Videoscape Video Everywhere solution for multi-screen experience
MUMBAI: Tata Sky has taken a lead in enhancing consumer experience. The direct to home player has deployed Cisco’s ‘Videoscape Video Everywhere’ solution, a thin-client user interface application enabling new multi-screen experiences beyond the set-top box.
The DTH player is the first in Asia to deploy this solution. Rolled out first on iOS and soon to be on Android platforms, this live streaming service will be available on many mobile devices such as smartphones and tablets such as iPads.
The ‘Videoscape Video Everywhere’ solution is a part of Cisco Videoscape Unity, a platform that delivers and monetises a new generation of compelling, differentiated video experiences, which are personalised, synchronised and social. It offers both content management and user interface capabilities to enable consistent and synchronised experiences across all subscribers’ devices, including TVs, tablets, PCs, mobile devices and games consoles.
The solution also provides multi-platform security technology to provide the critical end-to-end content protection required to monetise premium content and services. With advanced search and other content discovery features, subscribers can expect unprecedented flexibility to find their favourite content and new content of interest quickly and easily.
Cisco Asia Pacific vice president Sue Taylor said, “Video services have never been more popular or valuable. Video has moved beyond TV and to differentiate their offerings, video service providers have to take multi-screen experiences to the next level – delivering video in a more exciting, and engaging way. We are excited to work with Tata Sky on this journey of providing next-generation experience to its subscribers. With this solution, they may be able to watch live, on-demand, and catch-up video content on any iOS and Android device, anytime, anywhere. Furthermore, Tata Sky will be able to improve subscribers’ loyalty, speed time to market of new services and service enhancements as well as assure high quality even over unmanaged networks and devices.”
“We always strive to provide unparalleled services and superior experience to our consumers. Our subscribers’ will be able to take the video experience with them on the move; thereby transforming their handheld device into a fully-functional TV screen with an interface which is clean, simple and easy to navigate. Cisco’s global experience and technology leadership will help us to unleash a new generation of video experiences for our viewers and at the same time strengthen our competitive edge,” informed Tata Sky CCO Vikram Mehra.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
