DTH
Tata Sky decreases price of SD and HD set top boxes
MUMBAI: In a bid to woo customers DTH player Tata Sky has slashed the prices of its set-top boxes (STB) again. The new price of SD STBs is Rs 1399 and that of HD STBs has dropped to Rs 1499, according to reports.
Previously, the SD variant of Tata Sky STB was available for Rs 1600 whereas the HD variant was available for Rs 1800. Moreover, as compared to the other players in the space, the price of Tata Sky’s STB was higher, thus the player made a move to decrease its prices.
About 10 days ago, rival Dish TV had also reduced the prices of its STBs by Rs 50 and was also offering a month-long free HD connection.
Recently, Tata Sky had discontinued its multi-TV policy and so consumers had to pay a full new cost for a new STB in the same house.
Months after it launched its multi-TV app, the DTH operator had discontinued the feature from 15 June and every TV connection was to be billed separately. Even as Tata Sky decided to revert to its previous mode of operation, other DTH operators went the other way by launching offers for multiple TV sets, in line with TRAI regulations. The DTH operator did not reveal the reason for the shift.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
