DTH
Tata Sky brings international content through new launch – ‘Videshi Kahaniyan’
Mumbai: Amping the content game, content distribution and Pay TV platform Tata Sky has introduced a new platform service – ‘Tata Sky Videshi Kahaniyan’ to offer ad-free International shows and movies dubbed in Hindi for its viewers.
The new service will give subscribers access to a vast collection of content across Korean, Bulgarian, Spanish, Ukrainian, and other languages, said the platform on Monday.
“International content has been gaining popularity as stories from around the world resonate with Indian viewers,” said Tata Sky chief commercial and content officer Pallavi Puri. “For ‘Tata Sky Videshi Kahaniyan’, we are partnering with One Take Media, pioneers in global content production & distribution, to bring our viewers high-quality entertainment from across the globe at an affordable price. Some of the Korean, Bulgarian and Spanish shows on the service are very popular worldwide and will bring a richness and variety to the entertainment offered by Tata Sky.”
The new service will be available on both DTH and mobile app, and will showcase blockbusters such as ‘Goblin’, ‘I am not a robot’, ‘Emergency Couple’, ‘Eternal’, ‘Undercover’ among others.
The brand has also roped in TV personality, Rupali Ganguly of ‘Sarabhai Vs Sarabhai’ fame for promoting the new service. “I am excited to see my love for International content come to life with Tata Sky Videshi Kahaniyan. I have enjoyed shooting for the campaign and am sure that this service will be a complete entertainment package,” she said.
“We are thrilled to partner with Tata Sky and launch their new value-added service ‘Tata Sky Videshi Kahaniyan’, we have carefully collated the list of shows and movies for the service and are sure that the audiences will enjoy this collection,” said One Take Media Co-director Dimpy Khera.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
