DTH
Tata Sky brings global content for Indians, premiering Gomorrah on 19 Mar
MUMBAI: Tata Sky, India’s innovative content distribution platform, has launched Tata Sky World Series – the exclusive home of much admired global content. The pop-up service will premiere first with popular Italian language crime drama, Gomorrah, on 19 March.
Tata Sky, a joint venture between the Tata Sons and 21st Century Fox, is one of India’s leading content distribution platform providing Pay TV and OTT services.
‘Gomorrah’ will be the first TV series on Tata Sky World Series and shall run for one month with English subtitles. On television, the pop-up service, Tata Sky World Series will run one new episode a day along with previous episodes available throughout the day. Gomorrah will be available to all Tata Sky subscribers for a period of one month via Tata Sky’s Set-Top-Box & Tata Sky Mobile App at no additional cost.
Tata Sky Chief Content & Business Development Officer Paolo Agostinelli said, “Tata Sky constantly pushes the boundaries of innovation by providing an assorted and rich array of content to our subscribers on platforms of their choice; be it the Set-Top-Box or the Tata Sky Mobile App. This new service will enable our subscribers to consume global content which otherwise would not have reached the Indian sub-continent through the conventional mediums of television. Gomorrah being the first of many international TV shows on Tata Sky World Series, is a scintillating drama on the much-romanced Italian Mafia, that will keep audiences on the edge of their seats.”
Today subscribers are increasingly involved on social media and latch on to popular content digitally. In line with this trend, the ‘Tata Sky World Series’ service will be accessible on Tata Sky On-demand for binge watching, for the entire month, both on STBs and on digital devices via Tata Sky Mobile.
Tata Sky World Series will showcase fresh and exciting global content from Italy, UK, Cuba, Norway, Czech Republic and South Korea on Indian screens exclusively for Tata Sky subscribers throughout the year.
‘Gomorrah’ is Italy’s popular television series based on the best-selling book by the journalist Roberto Saviano. The novel has sold more than 10 million copies worldwide and inspired the film Gomorrah, which won the 2008 Grand Jury Prize at the Cannes Film Festival. The series, set in the suburbs of Naples in Italy, focuses on the inside story of the Camorra, the fierce Neapolitan crime organization, and is told through the eyes of Ciro Di Marzio (Marco D’Amore), the right hand of the clan’s godfather, Pietro Savastanno (Fortunato Cerlino).
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
