iWorld
Tata Play strengthens its Indian language content offering, introduces Assamese entertainment service
Mumbai: Growing the regional content universe and enhancing its own array of regional offerings, Tata Play, one of India’s leading content distribution and Pay TV platform has announced a new platform service, Tata Play Asomiya Monoronjan in partnership with ReelDrama. The service will offer a wide selection of captivating and culturally rich Assamese content. This partnership also marks the first ever collaboration with an OTT platform to deliver content for TV audiences thereby paving way for OTT partners to explore the colossal world of linear TV viewing.
Tata Play Asomiya Monoronjan is a platform for Assamese entertainment on television, which will offer latest and popular Assamese movies, original shows, specials like mobile theaters, songs, masterclasses on acting & music along with devotional content. The content will feature Assam’s celebrated and awarded actors like Jotin Bora, Ravi Sharma, Urmila Mahanta, Barsha Rani Bishaya, Kenny Basumatary, and many more, across a wide spectrum of genres and titles like Ratnakar, Calendar, Local Kung Fu, Local Utpaat, Bornodi Bhotiai, Goru, Fisaa, Andolito Akax, Kolorob, Neul, Mitryonjoy, Ou etc. With a myriad range of movies and new original shows, the service will showcase ReelDrama’s rich content library to the linear TV viewers. Besides the engrossing lineup, this service will also showcase original shows for the first time on Indian Television along with some interesting titles that will also be aired for the first time for television audiences.
Commenting on the launch of the new value-added service, Tata Play chief commercial and content officer Pallavi Puri said, “Tata Play has had a long-standing association with ReelDrama through Binge and we are delighted to explore and strengthen this partnership further. Tata Play Asomiya Monoronjan will be showcasing Assam’s best content treasures to the TV audiences thereby paving away for and taking Assamese entertainment to a wider set of audience to relish and enjoy.”
ReelDrama director Kuheli Dasgupta said, “We are excited to be the content partner for Tataplay Asomiya Monoronjan. The objective of ReelDrama is to provide an alternative platform for talented Assamese filmmakers to showcase their craft to a larger section of Assamese- speaking viewers. The association with Tata Play will aid our effort to reach out to a wider audience, not only in Assam but also in the entire country, thereby bringing the content from Assamese entertainment industry to the mainstream cinema.”
Subscribers can view Tata Play Asomiya Monoronjan on 1955 for Rs 45 per month. This service will be home to fresh, original, family entertainment content with premiere marquee titles to choose from, without any ad breaks.
Tata Play Asomiya Monoronjan is a part of Tata Play’s range of 40+ entertainment and infotainment value-added services suitable across age groups. Tata Play Value Added Services have been providing content across genres like Entertainment, Kids, Learn, Regional, Devotion etc, that ensures every viewer is entertained throughout without any dearth of choices.
iWorld
WhatsApp may soon let users to pick who sees their status updates
The messaging giant is borrowing a page from Instagram’s playbook as it pushes to give users finer control over their social circles.
CALIFORNIA: WhatsApp is quietly working on a feature that could make its Status function considerably smarter and considerably more private.
According to reports from beta tracking platforms, the app is testing a tool called Status lists, which would allow users to create named groups such as close friends, family and colleagues, and control precisely which group sees each update. It is a meaningful step up from the platform’s current blunt instruments, which offer only three options: share with all contacts, exclude specific people, or manually select individuals each time.
The new feature draws an obvious comparison with Instagram’s Close Friends function, and the resemblance is unlikely to be accidental. Both platforms sit within Meta’s family, and the company has been nudging them toward a common logic of audience segmentation for some time.
The move also fits neatly into WhatsApp’s broader privacy push. The platform has been rolling out enhanced chat protections and is exploring the introduction of usernames, which would allow users to connect without exchanging phone numbers. Status lists extend that philosophy from messaging into broadcasting.
Meanwhile, Status itself has been evolving well beyond its origins as a simple photo-and-text slideshow. The feature now supports music stickers, collages, longer videos and interactive elements, pushing it closer to the social-media-style story format pioneered by Snapchat and refined by Instagram. In that context, finer audience controls are not merely a privacy feature. They are a precondition for people sharing more.
The feature remains in development and has not been confirmed for release. WhatsApp routinely tests tools that are later modified or quietly shelved. But the direction of travel is clear: the app wants Status to be a destination, not an afterthought. Letting users decide exactly who is in the audience is how it gets there.
