iWorld
Tata Play Binge celebrates Children’s Day with these 8 animated titles
Mumbai: With Tata Play Binge, it’s time to celebrate Children’s Day filled with a lot of laughter, wonder and a side of teachings for our young hearts. The evolution of children’s content has witnessed a shift from generic toons that kept kids entertained to now value-bringing content that teaches them morals and life lessons in a fun and engaging manner. So, this Children’s Day on 14th November, Tata Play Binge brings a selection of animated content that offers a unique balance to entertainment and teachings to kids, making them a great family watch. Get ready to kick back and relax with your little ones as the platform brings you the perfect line-up of some of the most exciting and thoughtful toons ever!
Turning Red – Disney+ Hotstar
Turning Red introduces Mei Lee, a confident, dorky 13-year-old torn between being her mother’s dutiful daughter and the chaos of adolescence. Her protective, if not slightly overbearing mother, Ming, is never far from her daughter—an unfortunate reality for the teenager. And as if changes to her interests, relationships, and body weren’t enough, whenever she gets too excited (which is practically ALWAYS), she ‘poofs’ into a giant red panda! The movie makes for a fun and relatable watch, enabling young kids, especially girls who are embracing teen-age by pushing them to instill self-belief and move forward through life, regardless of the challenges they face.
The Boss Baby – Netflix
Boss Baby is the story of seven-year-old Tim, who gets jealous when his parents give all their attention to his little brother. Tim soon learns that the baby can talk and the two team up to take on the CEO of Puppy Co. to foil his menacing plans. What ensues is a roller coaster of drama and adventure that tests the bonds of brotherhood. Starring Alec Baldwin, Tobey Maguire, and Lisa Kudrow as voice actors, Boss Baby is a wholesome comedy with never-ending quips and a baby in a suit that oozes awesomeness and is, well, the ‘boss’. So, this children’s day, let your kids get inspired to be the ‘Boss Baby’ of their lives!
Shrek – Amazon Prime Video
A classic tale with a twist, Shrek is the story of a fearsome ogre who lives by himself in his swamp. Infuriated when his land gets taken away, he sets on a mission to get it back. He makes a deal to get it back, on the condition that he retrieves Princess Fiona for the fairytale-hating Lord Farquaad of Duloc. As he falls in love with her on the way, it creates complications that he must resolve. Will he pick the princess or his land? Starring Eddie Murphy and Mike Myers, Shrek is an adventure drama that teaches kids about the value of friendships, honesty, and most importantly, the difficulty one can face while making hard choices.
Up And Away – ZEE5
A re-imagination of an age-old tale, Up and Away, a Danish animated film, is the story of Hodja, a boy from Pjort. Wanting to explore the world, he borrows a flying carpet from his neighbour. In return, he must find and return the man’s granddaughter, Diamond, to her grandfather. With a multitude of challenges ahead, like the all-eating Sultan who wants to get his hands on Hodja’s flying carpet, he sets out for the adventure of a lifetime. The film teaches bravery, a sense of right and wrong, and compassion, making it a Children’s Day must-watch.
Killer Bean Forever – MX Player
Top-notch assassin Killer Bean is the best in the business and is his boss’ most trusted guy, constantly called upon to clean up the mess when things go bad. But with Detective Cromwell stuck between him and the head of a mob, Killer Bean uses his quick thinking and skills to learn that he might be the next target. With the hunter now becoming the hunted, will he get out of this mess, alive? Killer Bean Forever brings intense action and drama in the most hilarious way possible.
Hotel Transylvania 3: Summer Vacation – SonyLIV
The third film in the Hotel Transylvania franchise sees Count Dracula feeling lonely and depressed while running his hotel for monsters. In an effort to cheer up his spirit and show him a good time, his family books a luxury vacation cruise exclusively for monsters where he falls in love with the mysterious cruise captain. Will the captain’s secrets tear them apart? The film teaches lessons of trust, honesty, and letting go of the past making the film a family-watch.
The Legend Of Hanuman – Disney+ Hotstar
The Legend Of Hanuman takes us on a journey, as Lord Mahadev is reborn as Hanuman to serve Lord Rama, and becomes a beacon of hope amidst the harrowing darkness. This series teaches kids about Indian mythology along with righteousness, bravery, and courage as we witness Lord Hanuman on a variety of adventures, each more challenging than the last!
Krishna: Makhan Chor – ZEE5
The film follows the story of Lord Krishna, showcasing his adventures and courage as a young boy who is very mischievous and goes on various quests to help the ones around him. However, his escapades always cause trouble for his mother. Krishna: Makhan Chor is a movie filled with mischief, innocence, and a familial bond, one that is sure to bring your family closer together.
Wondering how to get the subscription of these OTT apps? We have Tata Play Binge for you. Viewers can avail the entire package of 22+ apps (Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Lionsgate Play, Apple TV+, KLiKK, Aha, VROTT, Sun NXT, Hallmark Movies Now, ReelDrama, Chaupal, Namma Flix, Planet Marathi, manoramaMAX, iStream, Tarang Plus, Hungama Play, Eros Now, ShemarooMe, Curiosity Stream, EPIC ON, Travelxp, DocuBay, and ShortsTV) and Games under one subscription, in one app, without having to subscribe or remember the password of every app. Sounds amazing? It is amazing!!
iWorld
Meta introduces new AI tools to boost discovery-to-purchase journey
From shoppable Reels to generative video, platforms get smarter at turning attention into sales.
MUMBAI: Meta is turning “scroll and stop” into “scroll, stop, and shop” and it’s using AI to make the whole journey feel almost effortless. The company has announced several new tools and enhancements designed to help brands guide people from discovery to purchase more effectively, while delivering more relevant and personalised experiences across its platforms.
Creators can now add product links more broadly on Instagram Reels, turning their content into shoppable moments. Businesses in 22 countries, including India, will soon be able to share their product catalogues with creators, opening up a new sales channel for brands and fresh monetisation opportunities for creators.
The Creator Marketplace has also been upgraded with enhanced target audience filtering, integrated with Ads Manager. This helps businesses quickly find creators who are a strong match for their goals. Campaigns using Partnership Ads deliver, on average, 19 per cent lower CPAs, 13 per cent higher click-through rates, and 71 per cent higher median brand lift.
Meta is expanding Reels Trending Ads inventory with new content categories including TV & Movies, Travel, Business, Finance & Investments. According to Meta’s analysis of 59 studies, Reels Trending Ads delivered an incremental 6.6 percentage point Ad Recall lift compared to control groups.
AI-Powered Shopping Enhancements
- Product Set Optimisation is now in testing, allowing retail media networks to promote specific products with detailed reporting. Early results show 17 per cent lower median seller cost per purchase.
- Product Showcase is being expanded so marketers can upload one image or video and let Meta’s AI automatically add relevant products as a carousel when it improves performance.
Meta is expanding its generative AI capabilities with:
- UGC-style videos featuring avatars and voiceovers
- Easier voiceover translation and text overlay translation in a single streamlined flow
- New tools to automatically turn product catalogues into dynamic video ads for Reels
Early testing of the Advantage+ creative video generation tool showed a 10 per cent increase in CTR and 8 per cent increase in CVR on average. Campaigns using catalog product video saw 20 per cent more conversions per dollar, while Reels placements with catalog product video delivered 33 per cent higher incremental conversions.
Industry voices welcomed the updates. Vikas Chawla of Social Beat called Partnership Ads a “flywheel” for authentic content that converts. Niti Kumar of Spark Foundry and Sadhvi Dhawan of Blink Digital highlighted the power of Reels Trending Ads for cultural relevance and guaranteed share of voice. Ramasish Bhowmik of Adbuffs noted that Meta’s GenAI tools are giving teams a clear competitive edge.
In a world where attention is fleeting but shopping intent can spark in seconds, Meta is betting that smarter AI will help brands turn discovery into decisions faster than ever. The message is clear: the future of advertising isn’t just about reaching people, it’s about reaching them at exactly the right moment, with exactly the right product.
