iWorld
Tata Play Binge adds ‘ReelDrama’ to its platform
Mumbai: Tata Play Binge has announced another OTT partner integration to the platform, facilitating availability, accessibility, and affordability for OTT consumption. Tata Play Binge now offers ReelDrama, an OTT platform for bespoke Assamese content.
With its extensive partnership deals with 18 OTT apps, Tata Play Binge aims to present viewers with compelling content from all major and regional players across the country in just one click, expanding its regional offerings. The platform hosts an extensive library of movies, TV shows, web originals, and live sports all under one roof, with 18 apps under one roof.
ReelDrama, the most recent addition, is a homegrown Assamese OTT platform known for bringing Assamese culture to life through entertainment and education. Celebrated Assamese titles such as Rhino Express, Fisaa, Trojan, Ratnakar, Tomar Opekkhyat, and others, as well as ‘snackable entertainment’ in the form of short form videos ranging from music to poetry, stand-up comedy to cooking, devotional shows, and so on, will now be available to Tata Play Binge subscribers.
Commenting on the addition of ReelDrama, Tata Play’s chief commercial and content officer, Pallavi Puri said, “One of the ideas behind Tata Play Binge is to bring to the fore diverse content from various cultures of India into the mainstream. ReelDrama’s content slate consists of Assamese cult movies and new-age cinema from the region, which we believe will add another flavor to the entire offering of Tata Play Binge.”
ReelDrama director Kuheli Dasgupta said, “The objective of ReelDrama is to provide an alternative platform for talented Assamese filmmakers to showcase their craft to a larger section of Assamese- speaking viewers. The association with Tata Binge will aid our effort to reach out to a wider audience, not only in Assam but also in the entire country.”
ReelDrama will join the band of most popular OTT platforms on Binge like Disney+ Hotstar, ZEE5, SonyLIV, MX Player, Voot Select, Lionsgate Play, Hoichoi, Planet Marathi, NammaFlix, Chaupal, SunNxt, Hungama Play, Eros Now, ShemarooMe, Voot Kids, Curiosity Stream, EPIC ON, and DocuBay. Content from all these platforms is available to the viewers of Tata Play Binge through a single subscription and single user interface.
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
