iWorld
TATA IPL witness over 40,000 fans catching the action on JioCinema
Mumbai: JioCinema, the digital rights holder of the TATA Indian Premier League, invited fans to TATA IPL Fan Park experience across Prayagraj, Jhansi, Raipur, Mangaluru, Visakhapatnam, Ambala and Bhavnagar, as excitement around the league peaked over the weekend. Over 40,000 cricket fans supported their favourite teams in action as the four weekend games were live streaming via JioCinema across the five TATA IPL Fan Parks.
Fan Parks are a part of JioCinema’s comprehensive plans to take cricket to every internet user and every community with access to the internet by inviting fans to the streaming venues at more than 35 cities and towns. Extending their digital-first offerings, JioCinema made out-of-home sports viewing omnipresent across 13 states, for the first time on digital. Over 2,20,000 fans have been entertained across 28 cities and towns since April 16 through this endeavour.
It is the first time that a sporting event is being streamed digitally at such a large scale for community viewing, taking the tournament to every internet user in the country.
Prayagraj and Jhansi caught Chennai Super Kings’ march into the Play-offs as they beat Delhi Capitals in the first match of Saturday. This was followed by Lucknow Super Giants surviving another Rinku Singh scare as they beat Kolkata Knight Riders by a run in the second match of the evening.
Fans in Raipur, Mangaluru, Visakhapatnam, Ambala and Bhavnagar were witness to a scintillating century by Cameron Green that kept Mumbai Indians’ hopes alive for Play-offs against Sunrisers Hyderabad. Later in the evening, a magnificent Shubhman Gill ton rolled over Royal Challengers Bangalore as Gujarat Titans blocked the home team’s entry from Play-offs.
Access to the TATA IPL Fan Park was free of cost. The TATA IPL Fan Park had a wide variety of offerings for people of all ages, including a dedicated Family Zone, Kids Zone, Food & Beverages, and the JioCinema Experience Zone.
Prime public spots across the seven cities were transformed into entertainment hubs with TATA IPL Fan Parks set up for fans of the game. People were able to not just catch live action but also enjoy it with their family and friends.
TATA IPL viewership on JioCinema is a testament to shifting consumer preference for digital when viewing live sports and it is now setting global benchmarks by bringing in the community viewing dimension.
Viewers can continue to watch their preferred sports by downloading JioCinema (iOS & Android). For the latest updates, news, scores, and videos, fans can follow Sports18 on Facebook, Instagram, Twitter and YouTube and JioCinema on Facebook, Instagram, Twitter and YouTube.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
