Kids
Tata AIG Life announces winners of StarKid talent search
MUMBAI: Tata AIG Life Insurance Company Ltd announced the winners of the StarKid Talent Search – the hunt for India’s best all-round child talent. The winners of the talent search were each awarded a scholarship of Rs 50,000.
StarKid Talent Search is a unique, nationwide talent search that seeks to identify and reward early signs of talent to allow parental focus and realization of a child’s potential. The method of evaluation of a child’s skills and talent has been developed by a panel of child psychologists and academicians in association with Tata AIG Life.
Hundred finalists were shortlisted from each city out of which three StarKids were awarded the scholarship of Rs 50,000 each. Through this talent search, Tata AIG Life has reached out to over 4,00,000 children across 1311 schools in 12 cities. In Mumbai, the ‘Star Kid Talent Search’ initiative has drawn the participation of more than 100 schools across the city.
Commenting on this unique initiative, Tata AIG Life Insurance Company Limited managing director, Ian Watts, said, “The StarKid Talent Search is an initiative that is aimed at nurturing the skills and talents of children. We believe that it is important to identify and nurture a child’s latent talent at an early stage to enable full realization of the child’s potential.”
In Mumbai the three StarKid winners were Arham Praveen Jain, Anuj Jai Jeevan and Sanket Santosh Kadam were presented with the scholarship at an award ceremony officiated by Uncle Pai, Sonia Bhardwaj and Meenakshi Mukherjee.
The ‘StarKid Talent Search’ is an annual community initiative driven by Tata AIG Life. This year saw total of 36 StarKids across the country, with scholarships worth Rs 1.8 million being awarded to school kids from the age group of 4 to 9 years old.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
