DTH
TAS launches digital platform on AsiaSat 4 Ku for DTH service
MUMBAI: Teleport Access Services, Inc. (TAS) launched a Multiple Channels per Carrier (MCPC) digital television and radio platform on AsiaSat 4 satellite’s Ku-band Australasia beam to offer Direct-to-Home (DTH) television services in Australia and New Zealand.
The platform is currently transmitting three television channels, including Pacific TV 1, Pacific TV 2 and Da-Ai Television. Both Pacific TV 1 and 2 are Vietnamese-language television services broadcasting in encrypted format while DA-AI Television is a Chinese-language, religious channel available free to air to audiences across AsiaSat 4’s Australasia coverage.
The platform, operated by TAS in Taiwan, offers a full range of transmission services including signal turnaround, uplinking and encryption services to broadcasters who wish to provide services targeting local ethnic communities, including professionals and immigrants working and living in Australia and New Zealand.
“The excellent power, coverage and look angles offered by AsiaSat 4, as well as the flexible switching capability of the satellite’s Ku-band transponders fully support our delivery of DTH services using dishes as small as 45 cm in the Australasian landmass. We anticipate that more television services will be added to this platform in the near future,” said TAS president Yu-Chun Kuo.
“The launch of this new digital platform on AsiaSat 4, the latest addition to the AsiaSat satellite fleet, further strengthens our television offering to the Australasian market. We look forward to bringing in a greater variety of television services to the multicultural audience in this region,” said AsiaSat CEO Peter Jackson.
The above channels are available on AsiaSat 4 in Ku-band Australasia beam with the following reception parameters: Transponder: K3V, Frequency: 12430 MHz, Video Format: DA-AI (digital, free to air), Pacific TV 1 & 2 (digital, encrypted), Polarisation: Vertical, Modulation: QPSK, Symbol Rate: 20 Msym/sec and FEC: 3/4.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
