iWorld
Tarun Katial steps down as Zee5 India CEO
MUMBAI: Zee5 CEO Tarun Katial has put down his papers after four years. He had joined the OTT platform in November 2016 and during his tenure, not only did he steer the platform and help the company gain a leadership position, but was instrumental in conceptualising the brand’s home-grown short video app HiPi, among other things.
A company spokesperson said, “We wish to confirm that Tarun Katial has tendered his resignation, as CEO, Zee5 India. We thank him for his valuable contribution towards the growth of Zee5. Under his able leadership, in a very short span of time, Zee5 has emerged as India’s largest ConTech brand, delivering seamless, superlative content across different consumer touch-points, backed with cutting edge technology. His rich experience and expertise have been invaluable in building a robust digital platform. We wish Tarun the best in all his future endeavours.”
In line with its recently announced strategic restructuring of the organisation, Amit Goenka as the president – digital businesses and platforms will continue to lead team Zee5, along with other digital platforms.
In a career spanning over three decades, Katial has worked at companies such as Internet and Mobile Association of India (IAMAI), BIG FM, Sony Pictures Entertainment, Star TV Network, Ogilvy & Mather (now Ogilvy), Enterprise Nexus Lowe.
Under his leadership, the Zee5 platform has amassed 100+ originals across genres and languages and seen 100 million plus downloads.
iWorld
Blackcab Agency Network wins Avion India digital mandate
Creative agency to lead social strategy, content and performance marketing for aviation training centre.
MUMBAI: Blackcab just took off with a high-flying client because when your brand needs altitude in digital skies, you don’t wing it, you hire the jet fuel. Blackcab Agency Network has been appointed as the digital strategy and brand building partner for Avion India, Mumbai’s first DGCA-approved full flight training simulator facility located at Juhu Airport.
The mandate sees Blackcab handling Avion India’s end-to-end digital presence, including social media strategy (Instagram, Facebook, Linkedin, Youtube), content creation, performance marketing and campaign execution. The agency will produce on-site content showcasing simulator sessions, student journeys and behind-the-scenes glimpses of pilot training.
The partnership arrives as India’s aviation sector experiences robust growth, with rising demand for skilled pilots and aviation professionals. Blackcab’s role will be to translate Avion’s technical training environment into compelling, aspirational digital narratives that connect with students exploring careers in aviation.
Blackcab Agency Network co-founder Aayush Bansal said, “Our role with Avion India is not just to tell a story, but to build a structured digital ecosystem that drives measurable results. From managing social platforms to creating performance-led campaigns, we are ensuring every touchpoint builds awareness, engages aspiring pilots, and supports student intake.”
Avion India director Parth Mulay added, “We started Avion with a simple vision, to build a training environment where pilots truly feel prepared for real airline operations. Blackcab has helped us present our simulators, infrastructure, and the real pilot journey in a way that feels authentic and inspiring for aspiring pilots.”
The appointment marks Blackcab’s expansion into the aviation training sector while strengthening its portfolio across diverse industries.
In a sky where ambition needs clear runway signals, Blackcab isn’t just flying the brand, it’s giving future pilots the digital navigation they need to soar.
