Gaming
Tarak Mehta Ka Ooltah Chashma plans to launch 18 new games in 2024
Mumbai: Neela MediaTech, the gaming arm of the beloved show Taarak Mehta Ka Ooltah Chashmah (TMKOC), is focusing on developing innovative mobile games with the aim of making a significant impact in the gaming industry and plans to launch 18 games this year by December 2024. The fan-based gaming platform will witness more games based on the popular characters of the show with an aim to attract 20 million plus monthly active users and two million plus daily active users by year-end.
The show which has a 60 million plus audience base will now tap into the booming Indian and international mobile gaming market with an aim to leverage the massive TMKOC fanbase. With six million plus active users, Neela MediaTech has already launched seven games and are planning to launch 11 more games.
Late last year, Neela Films, the production house of the show, Tarak Mehta Ka Ooltah Chashma announced their diversification in the gaming, animation, and edutainment space. This move signifies a bold leap having invested Rs 24 crore in Neela MediaTech Pvt Ltd. With their diverse game portfolio and established brand loyalty, TMKOC is poised to become a major force in the mobile gaming landscape.
The new games will be based on the much loved characters from the show including Jethalal, Babita, Popatlal, Madhavi, Bhide and Goli who have been innovatively woven into the games like TMKOC Ludo, Simulation Gada Electronics, Simulation Madhavi Farms, Save Babita Save, Hungry Goli, Popatlal ki Shadi among others. The games will be available across all the platforms Google Playstore, Apple App store, Fire TV, MI Platform, Huawei and many more.
The company recently launched Run Jetha Run, Bhide Scooter Race, Match Pool 2048, Popat Shortcut Race, Jump Bhide Jump, Taarak Fruit Match and have already boasted a following of 6 million active users in a short span of time. The IP has a strong and loyal following for the show aired on Sony Sab and recently completed 4000 episodes over the last 15 years.
“Our vision is to blend the charm of TMKOC’s characters with innovative gaming experiences, aiming to captivate not only our existing fan base but also new audiences globally. This is more than a business expansion; it’s about creating a virtual playground where millions can find joy, adventure, and a sense of community. As we gear up to launch our diverse range of games, we’re not just promising fun; we’re inviting players to become part of a story that continues to unfold, making them active participants in the TMKOC saga. With the support of our fans and the hard work of our team, we’re set to make a mark on the global gaming stage.” said Harjeet Chhabra; who is leading this initiative along with the creator of the show, Asit Kumarr Modi.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
