GECs
Tandberg TV provides interactive applications to coverage of Golden Globes
MUMBAI: Tandberg Television has provided an interactive television experience for entertainment fans via polls, trivia, winner predictions, fashion critiques and backstage video feeds during the 64th Annual Golden Globe Awards on 15 January on NBC.
The Tandberg Television interactive application created for NBC’s 2007 Golden Globe Awards provided viewers with the ability to vote in a variety of film and television polls and answer trivia questions., informs an official release.
“We are pleased to be working with Tandberg Television again to give our viewers an enhanced digital entertainment experience that adds an exciting element to our live programming,” said NBC Digital Entertainment and New Media executive vice president Vivi Zigler. “NBC.com has been aggressively exploring interactive features for our programming and this is another great example.”
During the broadcast of this year’s Golden Globe awards, viewers could provide winner predictions, fashion critiques by logging on to http://www.nbc.com/Golden_Globes_2007 at NBC.com. and earn points for their participation or even compare responses to those of other players. Additionally, NBC gave away $5000 to a randomly selected winner from all registered users, adds the release.
As part of the interactive experience, fans could rate the speeches and learn facts about their favourite actors, TV shows and movies, as well as have exclusive access to live backstage video feed and a real-time blog written by a behind-the-scenes NBC producer.
“The interactive television (iTV) application we developed for this year’s Golden Globes broadcast demonstrates the direction that the television industry is heading,” said, Tandberg Television senior vice president, programmer sales Joe Franzetta. “Television viewers no longer want to passively watch television, so we develop interactive applications that provide an exciting and active experience that is much more personalized and immediate to the consumer. At Tandberg Television we are committed to providing a wide array of innovative interactive technologies that will alter the television landscape moving forward.”
The Flash two-screen application marks the third project developed by Tandberg Television as an interactive application for an NBC special (2006 Golden Globes, 58th Annual Primetime Emmy Awards in 2006).
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
