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TAM fortifies mobile app with version 2.0
MUMBAI: TAM Media Research, which launched its TV viewership app version 1.0 last year, has now packed a punch with the upgraded version 2.0 of the app.
This new version is fortified with added data sets and customised user friendly features that will make the mobile consumption of TAM’s TV viewership data easier. Some of the new features of version 2.0 are as follows: TV viewership data in GRPs, TVRs for unique TV programmes and data for new two markets – Assam and Orissa. Additionally, this new version can be subscribed for by one and all.
The TAM India mobile app has set a trend of facilitating speedy, on-the-go access of weekly top line TAM TV viewership data for all TAM subscribers across advertiser, media agency and TV broadcaster categories.
TAM Media Research CEO LV Krishnan said, “We set a trend last year when we provided this mobile app facility to industry users. We have received tremendous response during the last one year. Version 2.0 is a fortified version that will allow not only existing but even new users to enjoy the benefits. The purpose behind this mobile app, very simply, is to enable users to access viewership information anytime, anywhere on the go so that they can take informed business decisions at the spur of the moment.”
Highlights of TAM mobile app version 2.0:
· GRP numbers: The new version will have TV viewership GRP data sets for all markets and all genres along with existing data points (GVT, Reach & Relative Shares).
· TVR Data: Along with TVTs for the programmes, TAM India mobile app 2.0 will provide TVR for top unique programmes.
· Addition of Markets: As compared to the earlier version, TAM India mobile app 2.0 will have data sets for Assam and Orissa along with the existing seven markets (Maharashtra, Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, West Bengal and PHCHP).
· Modified TG: Every genre and market will have a TG as per the requirements of each section.
· Modified graphical representation: TAM India mobile app 2.0 will have graphs representing weekly data instead of the earlier format of four weeks average.
· New pay version: TAM India mobile app 2.0 will be accessible even to the non-TAM subscribers at a minimal subscription cost.
The mobile app will be updated every Thursday immediately after the regular release of TAM data to the industry.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
