iWorld
Talkwalker and Twitter to focus on the #FinTwit community: Birdseye report
Mumbai: Talkwalker, a consumer intelligence and deep listening company in partnership with Twitter, released its latest Birdseye report, focusing on the #FinTwit (financial Twitter) community.
As an official partner of Twitter, Talkwalker was able to dive deep into the conversation on Twitter to provide consumer insights on this audience and the conversations they are having.
As the financial crisis is felt across the world, it’s critical to understand what’s behind those monetary conversations, the audience driving them, and how brands can use these insights to enable their consumer connections.
According to the report, while the majority of #FinTwit profiles are focused on cryptocurrency and NFTs, those most active in the conversation are still discussing investment opportunities (42 per cent).
In India, tech-savvy millennials are helping grow the popularity of crypto, while Southeast Asia is seeing a vibrant web 3.0 scene.
The growth of crypto and NFT-focused discussions is encouraging the expansion of the community, up by +102 per cent in Asia, +57.3 per cent in Europe, and +19.7 per cent in North America from August 2021 to August 2022.
The community is broadly forward-thinking, moving away from traditional finance and looking more towards a decentralised finance model, the report added.
As an industry-leading consumer intelligence platform, Talkwalker uses proprietary AI technology to derive insights from the community. Their ongoing investment in AI means Talkwalker clients can identify actionable insights faster and more accurately than ever before.
The report helps brands understand this audience and quickly take action based on the insights provided, providing a vital resource given the fast-moving nature of the FinTwit community.
“Twitter is a soundboard for the world,” said Talkwalker CMO David Low. “When it comes to finance, #FinTwit has its finger on the pulse, discussing the major changes of the day as they happen. If there’s a monetary issue bubbling, they will know about it first. By partnering with Twitter on this report, Talkwalker analysed the audience in-depth to uncover vital insights.”
iWorld
Warner Chappell Music launches India ops, Jay Mehta to lead unit
WMG shifts to direct model, unifying publishing and recorded music
MUMBAI: Warner Chappell Music has officially launched direct operations in India, marking a strategic shift by parent Warner Music Group to deepen its presence in one of the world’s fastest-growing music markets.
The move replaces the company’s earlier sub-publishing model with a full-fledged, on-ground operation, aimed at giving Indian songwriters stronger access to global networks, rights management tools, and creative infrastructure.
To lead the push, Jay Mehta has been handed an expanded mandate. Already serving as managing director of Warner Music India, Mehta will now oversee both recorded music and publishing across India and neighbouring South Asian markets, effectively bringing the two sides of the business under one roof.
The unified structure is designed to streamline how artists and songwriters work with the company, offering a more integrated ecosystem that spans compositions, recordings, and global distribution.
Warner Music Group managing director, recorded music and publishing, India and SAARC Jay Mehta said, “India’s songwriters are world-class, constantly redefining genres and pushing creative boundaries. By establishing a direct footprint for Warner Chappell, we’re bridging the gap between local brilliance and global opportunity.”
The timing is no coincidence. According to CISAC, creator collections in India jumped 42 per cent year-on-year to Rs 7 billion in 2024, while IFPI ranks India as the 15th largest recorded music market globally. At the same time, the industry is undergoing a structural shift, with independent and non-film music gaining ground over traditional Bollywood soundtracks.
Warner’s bet is that a direct presence will help it capture this changing dynamic. The company is also offering India-based creators access to its proprietary tools, including AI-powered royalty matching systems and real-time analytics platforms, aimed at improving transparency and earnings visibility.
Warner Chappell Music co-chair and CEO Guy Moot said the move is about shaping a publishing ecosystem that “works for creators and ensures their music is heard, protected, and rewarded everywhere.”
Meanwhile, Warner Music Group CEO Robert Kyncl underlined India’s importance to the company’s global strategy, noting that the new structure creates a “unified powerhouse” for both creators and audiences.
With local studios, global reach, and tighter integration across its business lines, Warner is clearly doubling down on India. And as streaming habits evolve and independent music rises, the company is positioning itself to be not just a participant, but a key architect of the country’s next music chapter.
