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Talk Show – Radio session yields little fruit

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MUMBAI: If last year’s session on radio at Frames was a somber affair, this year’s discussion was a lively self promotional exercise for the bigger private players, each gung ho on their respective strengths and USPs.

The morose air heavy with impending payments of license fees due again in a couple of months did not seem to mar the mood of either Radio Mirchi chief A P Parigi or Radio City heavyweight Sumantra Dutta, both of whom wove lengthy discourses on their own stations, while Red FM CEO Nishchint Chawla contented himself with a brief talk on the effectiveness of radio as an advertising option.

Perhaps it was the covert positive reference to the liberalisation of the radio sector by I&B minister R S Prasad that had a buoyant effect on the mood of the speakers and moderator Anish Trivedi alike.

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The session, which set out to ‘unravel the mystery of effective radio communication’, found some ground realities in the speeches of Unilever’s media planning head B. Venkataraman and Starcom India chief Ravi Kiran. While Venkatraman’s claim that it was well nigh difficult to ascertain whether ad spots bought on radio were actually aired nettled Dutta into countering that it was equivalent to buying Rin (a Lever product) without being sure of its ‘washes the whitest’ claim, Kiran stressed on the need for more interactivity in the medium.

He also urged advertisers not to consider radio as an ‘afterthought’ medium, as, while it takes take to build reach, radio is a live medium, which does not restrict the imagination of the listener with visuals. As a solution to the continuing tussle between broadcasters and advertisers on monitoring the efficacy of radio as a medium, Venkataraman suggested the setting up of a joint industry body that would look into relevant issues.

Dutta, who spoke on concepts that would take FM in India forward, said that local audience deliveries are getting critical. “Radio needs to become fashionable, needs a social stamp of approval and content needs to be relevant, immediate and tailored to timebands,” he said, pointing out that FM radio is no longer a community medium, but a one – on – one medium that needs to speak directly to the listener.

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According to Dutta, FM radio today reaches 50 per cent of the population in the cities where FM is active. According to Venkataraman, homes with only a radio and no television set are 27 million in India. The numbers of radio are growing, the advertiser too is giving radio a serious thought, if Kiran and Venkataraman are to be believed. The turnout at the sessions on radio is growing bigger each year, pointed out Parigi, an indicator that interest in the medium is on the rise. 

Prasar Bharati CEO K S Sarma who was supposed to speak on public broadcaster All India Radio, however, could not make it to the session, leaving the field open for the private players to make their pitch.With the I&B ministry now poised favourably on the industry recommendations and the Ernst and Young report putting it high on the list of growth areas, radio is just gearing for a serious innings in the country.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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