GECs
Tag Heuer on the race track
MUMBAI: It is the market leader when it comes to watches and chronographs and TAG Heuer continues to celebrate its success. The brand as a part of the celebration of ‘50th Anniversary of Carrera’ launched the Carrera Calibre 1887, ‘Jack Heuer Special Edition’.
Launched in the 1960s, the avant-garde Carrera series was created by Jack Heuer, great grandson of the brand’s founder, for race car drivers and motor racing enthusiasts and his passion for racing has seen this collection grow and evolve over the last 50 years.
MAM-2 SRK sharing a light moment with Franck Dardenne, GM , TAG Heuer India
TAG Heuer Brand Ambassadors Shah Rukh Khan and Karun Chandhok unveiled the TAG Heuer Carrera Calibre 1887 Chronograph – Jack Heuer Special Edition, a tribute to honorary chairman Jack Heuer.
Since 2013 marks the end of Jack Heuer’s journey with TAG Heuer, he has helped create a special edition Carrera timepiece – the TAG Heuer Carrera Calibre 1887 – Jack Heuer Edition, for this special occasion.
GECs
Pocket FM partners with Indian Open Pickleball 2026
Audio platform joins forces with major tournament to engage young fans.
MUMBAI: Pocket FM just served up a perfect partnership because when audio storytelling meets pickleball’s fast-paced rallies, even the sidelines start listening. Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with Indian Open 2026, one of India’s biggest pickleball tournaments organised by Global Sports in Hyderabad in association with Pickl’Out and Crosscourts Sports Club.
The collaboration brings Pocket FM’s immersive storytelling to one of the fastest-growing emerging sports in India. Pickleball, known for its accessibility, energy and strong community appeal, is rapidly attracting younger, digitally savvy audiences making it an ideal platform for Pocket FM to deepen its cultural relevance.
Under the partnership, Pocket FM will enjoy extensive on-ground and digital visibility throughout the tournament, which begins on 1 April 2026. This includes centre court branding, venue-wide presence, presenting rights for select matches, player lounge branding, team jersey integration, and strong integration across live streaming and social media.
Pocket FM, SVP and global head for brand marketing and partnerships Vineet Singh said, “Pickleball is building a strong connection with young and engaged audiences in India. This partnership allows us to connect with people in a meaningful way through strong on-ground presence and digital visibility.”
Global Sports and Indian Open 2026, founder Hemal Jain added, “Partnering with Pocket FM adds an exciting new dimension to the experience. As a brand that has built deep resonance with young audiences, Pocket FM is a strong fit for the energy and ambition of this tournament.”
The move reflects Pocket FM’s continued strategy of aligning with emerging passion points and building deeper engagement with communities driven by competition and shared experiences.
In a country where sports and stories often collide, Pocket FM isn’t just sponsoring a tournament, it’s turning every rally into a narrative, proving that the best audio moments sometimes happen when the paddle meets the ball.
