News Broadcasting
Taboola enters multi-year strategic partnership with Asianet News
Mumbai: Content discovery and native advertising platform Taboola has entered into an exclusive multi-year partnership with Asianet News Media & Entertainment. Under the partnership, Asianet News will use Taboola to maximise traffic and increase audience engagement and monetisation.
Asianet will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real-time. This allows them to power content recommendation through superior algorithms and test the performance of headlines, thumbnails and story placements and discover topics their users are most interested in reading about.
Taboola Feed will provide its readers a seamless flow of personalised content recommendations and videos to keep them engaged on the publication’s application, website and Taboola’s Audience Exchange, which is an advertising technology for the buying and selling of online ads, said the statement.
Using Taboola News, Asianet News will be able to feature its content across its seven languages at exclusive touchpoints on devices beyond the open web to drive website traffic at no additional cost, it added.
“Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us scale and engage with our readers across all languages more effectively,” said Asianet News Media and Entertainment Pvt Ltd, chief business officer, Samarth Sharma.
Taboola, CEO and founder, Adam Singolda added, “We are excited to bring content recommendations, discovery, and insights to Asianet’s large readership. Our technology and their scale unlock new ways for readers to engage while giving Asianet insights that can inform effective editorial decisions.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
