eNews
Taboola and Jagran ink two-year exclusive partnership
Mumbai: Taboola, which powers recommendations for the open web, helping people discover things they may like, on Wednesday announced a two-year partnership with a multi-lingual news platform Jagran New Media. Under the partnership, Taboola will become the renowned publisher’s exclusive content recommendation partner to amplify its audience engagement and increase revenue growth.
With Taboola’s discovery platform and suite of products, Jagran New Media will enable their 91.48 million Hindi, English and Punjabi language users with content recommendations across desktop, tablet, and mobile web for increased reader engagement.
Jagran will leverage Taboola newsroom to empower its editorial team with content performance in real time and help them with actionable insights from Taboola’s network to create relevant content for its readers. Moreover, Taboola News will enable Jagran to feature its content and acquire new readers through exclusive touchpoints on devices beyond the open web. Jagran will also leverage Taboola feed, a vertical-scrolling feed experience similar to social networks that allow its users to access numerous content they enjoy, including articles and videos. Using Taboola video, Jagran will provide a non-intrusive and in-feed video experience to its audience and encourage visitors to stay on the site longer by providing targeted and relevant content.
Jagran New Media CEO Bharat Gupta said, “Jagran New Media has been at the forefront of delivering news to a variety of audiences across regions and languages in order to maintain its leadership position among the top 10 news and information publishers in India. Our partnership with Taboola holds great value, as it will enable us to tap the potential of their technology expertise for improved product experience and grow our digital audiences across languages. We are certain that the partnership will enable us to attain growth in terms of user engagement, retention, and revenue.”
Jagran New Media chief revenue officer Gaurav Arora said, “It gives us immense pleasure to announce our partnership with Taboola. With their technology expertise, innovations, and offerings, we are confident that it will enable us to increase engagement for our growing audiences across categories. We are excited about the partnership and look forward to their valued association to drive value for our readers and explore new frontiers of revenue growth.”
Data from Taboola newsroom identifies topics and news categories that have seen an increase in page view traffic. The insights help publishers create user friendly content and improve website engagement.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
