News Broadcasting
Synergy works on capsules for Aaj Tak, Headlines Today
NEW DELHI: News channels have not only started exploring different shows in news and current affairs genre but they are seemingly increasing the content from production companies. And it even includes the likes of TV Today Network, which mainly rely on in-house content.
TV Today Network has tied up with Synergy Communications for content-based infotainment capsules for Aaj Tak and Headlines Today.
Confirming the development, Synergy director Anita Kaul Basu said that the production house is working on three distinct formats. “The content is basically driven by personalities, events, places and unusual things. Broadly, the capsules are fun facts which are brought to the screen wrapped in amazing graphics and information. The formats are under three different titles: Aakhir Hum Hain Hindustani; Did You Know and Googly,” said Basu.
The capsules are on air on both the channels five times a day interspersed within the news wheel. Each capsule is of a 30-40 seconds duration and all three formats will run on the channels for one year.
“The capsules are an add on to general news and have not been attempted before on any other news channel. It projects a willingness on the part of the channel to give viewers a little extra over and above their current news,” said Basu.
Synergy is also currently working on the Hindi version of the popular Fox TV quiz format – Challenge of the Child Geniuses for Star World. This is for the first time Synergy is working with Star World. Titled India’s Child Genius (ICG) and positioned as the search for India’s smartest kid, the one-hour weekly show will span 27 episodes. The show is expected to go on air in May during summer vacations this year.
“One of the major hurdle in pre-production stage of ICG is the selection procedure. Unlike countries such as the US; India hasn’t got a fast track system to spot out exceptional and bright kids. So we have to work stringent guidelines in order to spot out talented kids from average ones,” said Basu.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
