e-commerce
Swiggy partners with Blue Tokai Coffee Roasters for Snacc app
MUMBAI: Swiggy wants coffeeholics to swig more than a cuppa. At home. India’s leading on-demand convenience platform has announced a strategic partnership with Blue Tokai Coffee Roasters for its newly launched Snacc app.
Snacc provides a wide variety of high-quality food, offering quick discovery, seamless checkout, and fast delivery. It features breakfast staples, baked goods, healthy food options, snacks, and beverages, catering to diverse consumer needs.
Through this collaboration, customers can now enjoy a selection of Blue Tokai’s premium coffees, including Americano, Cappuccino, Flat White, Iced Americano, Latte, and Vietnamese Iced Coffee, and have it delivered to their doorstep in just 15 minutes.
Snacc business head Satheesh Raman said: “Swiggy has been committed to delivering high-quality food since 2014, and with the launch of Snacc we aim to further simplify life for consumers with quick, convenient food solutions. We are excited to partner with Blue Tokai Coffee Roasters to bring exceptional coffee to our users. This partnership is just the beginning, and we’ll continue to seek out brands that share our commitment to quality.”
Blue Tokai co-founder & COO Shivam Shahi added, “We’re passionate about delivering high-quality coffee with speed and convenience. This partnership with the Snacc app will allow us to offer our coffee to a new generation of customers who value both quality and fast delivery.”
The Snacc app is designed to offer unmatched convenience, particularly for young working professionals looking for high-quality food options, whether at home or in the office. It is available for download on the App Store and Google Play Store.
(The picture for this story has been generated using Microsoft Designer. No copyright infringement is intended nor is there any intention to hurt any brand’s sentiment. It is being just as a visual support for the story.)
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
