e-commerce
Swiggy Instamart rolls out Maxxsaver to boost customer savings
MUMBAI: Swiggy Instamart, has unveiled ‘Maxxsaver’, a brand-new feature designed to reward customers with extra savings on their everyday shopping. This launch follows Swiggy Instamart’s recent expansion into 100 cities across India.
With Maxxsaver, users can now enjoy instant discounts of up to Rs 500 once their cart hits a certain value. The feature is applied automatically at checkout, meaning users don’t need to opt in to access the benefits.
The platform’s extensive catalogue of over 35,000 products spanning groceries, makeup, fashion, electronics, toys and more can now be shopped at even better prices, with deliveries continuing in just 10 minutes.
“As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick-commerce destination. By passing on the benefits of larger orders, we’re able to offer better pricing to our users. Whether it’s a top-up or a weekly haul, users can effortlessly unlock maximum savings on every order,” said Swiggy Instamart CEO Amitesh Jha.
First-time users will get a quick visual walkthrough via a half-screen prompt, while returning customers will notice progress bars, price-drop tags, and reminder nudges nudging them toward optimal savings.
Swiggy’s premium subscription users, Swiggy One Blck members, can also expect exclusive Maxxsaver perks to roll out soon, adding even more value to their experience.
Maxxsaver marks a move to make smart shopping more seamless, rewarding both small top-ups and large hauls alike.
e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
