e-commerce
Swiggy Instamart rolls out Maxxsaver to boost customer savings
MUMBAI: Swiggy Instamart, has unveiled ‘Maxxsaver’, a brand-new feature designed to reward customers with extra savings on their everyday shopping. This launch follows Swiggy Instamart’s recent expansion into 100 cities across India.
With Maxxsaver, users can now enjoy instant discounts of up to Rs 500 once their cart hits a certain value. The feature is applied automatically at checkout, meaning users don’t need to opt in to access the benefits.
The platform’s extensive catalogue of over 35,000 products spanning groceries, makeup, fashion, electronics, toys and more can now be shopped at even better prices, with deliveries continuing in just 10 minutes.
“As more users turn to Swiggy Instamart for daily essentials, electronics, fashion, and more, we remain committed to delivering exceptional value. With Maxxsaver, we enhance our promise to make Swiggy Instamart the most affordable and convenient quick-commerce destination. By passing on the benefits of larger orders, we’re able to offer better pricing to our users. Whether it’s a top-up or a weekly haul, users can effortlessly unlock maximum savings on every order,” said Swiggy Instamart CEO Amitesh Jha.
First-time users will get a quick visual walkthrough via a half-screen prompt, while returning customers will notice progress bars, price-drop tags, and reminder nudges nudging them toward optimal savings.
Swiggy’s premium subscription users, Swiggy One Blck members, can also expect exclusive Maxxsaver perks to roll out soon, adding even more value to their experience.
Maxxsaver marks a move to make smart shopping more seamless, rewarding both small top-ups and large hauls alike.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
