iWorld
Swati Sapna elevated as director for unscripted & docs at Netflix India
MUMBAI: Swati Sapna, a seasoned content and strategy expert, has been moved upstairs as director for unscripted and documentaries at Neflix India. She will also continue as commissioning executive for south original series at the streamer.
“In this role, I’ll be leading content and strategy for all unscripted and documentaries,” she said.
Having joined Netflix in 2020, she previously served as manager for unscripted and south originals, contributing to acclaimed projects such as Vir Das: Landing, The Romantics, The Fabulous Lives of Bollywood Wives, and The Hunt for Veerappan. Her work on Vir Das: Landing earned international recognition with an International Emmy nomination.
Prior to Netflix, Sapna held leadership roles at Viacom18, BBC Studios, and Wizcraft International, contributing to major television properties including Bigg Boss, Filmfare Awards, and IIFA Awards. She has also worked as an assistant director on the National Award-winning Tamil film Pithamagan.
An alumna of Sophia Polytechnic and Stella Maris College, Sapna has made Mumbai her home for over two decades, but she says “the small-town girl in me has kept me rooted with a firm hold on the pulse of audiences. The immense amount of learning, collaboration, faith and support I have experienced from my colleagues and partners in the five years in Netflix has been overwhelming! And I hope to achieve new milestones and embark on more exciting journeys together as the dream team 🙂 I believe that effective communication, empathy and empowerment are key pillars to build a successful team.”
iWorld
Amazon MX Player launches free micro-drama destination Fatafat
New platform offers serialized short-form stories with Munawar Faruqui campaign.
MUMBAI: Amazon MX Player just made micro-dramas free because the only thing shorter than the episodes is now the price tag (zero). Amazon MX Player has launched Fatafat, India’s first completely free premium micro-drama destination, giving mobile-first audiences access to fast-paced, serialized short-form stories without any paywall. Designed for quick viewing bursts, Fatafat features a growing catalogue of romance, drama, thriller and youth-led narratives in bite-sized episodes that are instantly bingeable. Unlike most micro-drama platforms that charge for access, Fatafat removes the barrier entirely, expanding the format’s reach across India.
The launch is supported by a humorous digital campaign fronted by comedian-actor Munawar Faruqui. The spots playfully highlight how small spends on paid micro-drama apps could be better used elsewhere, positioning Fatafat as the smarter, no-cost choice for engaging entertainment.
Amazon MX Player head Karan Bedi said, “Our vision has always been to make premium entertainment accessible to everyone, free of cost. With Fatafat, we are extending that promise to the rapidly growing micro-drama category quick, engaging and mobile-first while remaining completely free for viewers across India.”
Amazon MX Player head of content Amogh Dusad added, “Micro-dramas open up exciting creative possibilities for storytelling. With Fatafat, we are building a diverse slate of serialized stories across genres while keeping the experience fast, engaging and accessible to viewers everywhere.”
Munawar Faruqui said, “Today’s entertainment landscape is defined by content that is fast, engaging, and instantly accessible. Shooting for the campaign was a thoroughly enjoyable experience, especially as the scenarios felt incredibly authentic and relatable.”
Fatafat will continue to expand its library with several new titles in the coming months. The destination is available to stream for free on the Amazon MX Player mobile app.
In a country where attention spans are shrinking faster than episode lengths, Amazon MX Player isn’t just joining the micro-drama party,it’s throwing the doors wide open and telling everyone the snacks (and stories) are on the house.
