Fiction
SVF boss Mahendra Soni on Bengali TV biz
MUMBAI: From film to television to digital, the Bengali entertainment industry has been one of the strong bastions in the country over the years. But it hasn’t been a hunky dory ride always. SVF, eastern India’s undeniable entertainment king, has played the role of a game changer for the entire industry. While its digital arm Hoichoi has completed its one year anniversary and the film and distribution business is creating new records, the television business still counts as highly important.
Though the “Yashraj Films of the East” holds more fame for its film business, its television business has also fared well in the last decade. The big shot production house started its television content production in 2008. Since then it has produced many Bengali TV shows and worked with all three big broadcasters, directors and co-founders of SVF, director Mahendra Soni said in an interaction with Indiantelevision.com.
Soni said that as TV works in a cycle, the number of shows on-air changes from time to time. While SVF started with two shows Bandhan and Durga, it reached up to eight shows at a point of time. However, the focus isn’t on quantity. Currently, they there are three shows on air, two with Star Jalsha, one with Zee Bangla.
“We do television only when we have some exciting stories because our shows have been very different than the usual shows you would see on GECs,” Soni said. He cites the example of Potol Kumar Ganwala, one of its top shows, released a couple of years ago, which is being remade in Hindi now. Other than that, the production house has a number of shows which have crossed into other languages. Speaking about the future, he said there are five shows in the pipeline – two with Colors Bangla, one with Zee Bangla, two with Star Jalsha.
The experienced executive of the Bengali TV industry said good stories prevail over everything and that there cannot be a particular genre which works better than others. However, he mentioned the entry of BARC into TV measurement has impacted TV content making in the last three years. Mythological shows and fantasy drama are being made in large numbers.
“Television is very important because you can reach out to so many people at a time. It is a very different kind of storytelling and lot of pressure and competition which you love as a producer and storyteller,” Soni said.
However, the production house is a little sceptical about reality or non-fiction shows. “Lot of great properties (in non-fiction space) have already been created by international companies. So, until and unless we get something exciting, we are not going to do non-fiction at the moment,” he commented.
Fiction
Banijay merges with All3Media in $6.65 billion deal
Marco Bassetti will lead the combined company as CEO
PARIS: Six years after acquiring Endemol Shine at the height of the pandemic, Banijay has struck again. The European production heavyweight is merging with All3Media in a deal that will create a television titan with $6.65 billion in revenue and redraw the contours of a fast-consolidating market.
The combined company will trade under the Banijay name and be owned 50 per cent each by Banijay Group and RedBird IMI, which acquired All3Media in 2024. The transaction is expected to close by autumn, subject to regulatory approvals.
Banijay Entertainment CEO Marco Bassetti, will take the top job at the enlarged group. All3Media CEO Jane Turton becomes deputy CEO. RedBird IMI CEO Jeff Zucker will serve as chairman.
The logic is scale. Broadcasters are commissioning less, streamers are tightening budgets and global buyers are fewer but bigger. Against that backdrop, heft matters. The merged entity will generate roughly $6.65 billion in revenues based on 2024 figures, giving it sharper elbows in rights negotiations and deeper pockets for franchise-building.
“Entrepreneurialism, ambition and creativity” remain core to Banijay’s DNA, Bassetti said, flagging plans to invest more heavily in new intellectual property, live events and emerging platforms. Turton struck a similarly bullish note, pointing to All3Media’s journey from a 2003 start-up to a global supplier of hit formats and high-end drama.
Between them, the two groups control a formidable slate. Banijay’s catalogue spans MasterChef, Big Brother, Survivor, Black Mirror, Peaky Blinders and Deal or No Deal. All3Media’s labels include Studio Lambert, producer of The Traitors and Squid Game: The Challenge; Two Brothers, behind The Tourist; and Neal Street, currently producing the forthcoming Beatles biopics directed by Sam Mendes for Sony.
The back catalogue is equally muscular. Banijay Rights holds some 220,000 hours, while All3Media International adds around 35,000 hours, forming one of the industry’s largest libraries.
Banijay, controlled by French entrepreneur Stéphane Courbit and listed in Amsterdam, counts more than 130 production companies across 25 territories. All3Media operates over 40 labels, with strong positions in the UK, US and Germany. The enlarged group will also lean into live entertainment, building on Banijay’s Balich Wonder Studio, which produced the opening ceremony of the Milan-Cortina Winter Olympics, and the Independents.
The deal marks a shift in tone. As recently as October, Bassetti suggested that mergers and acquisitions were not a priority. But the drumbeat of consolidation has grown louder. Mediawan has moved for Peter Chernin’s North Road. David Ellison’s Paramount has agreed to a $110 billion takeover of Warner Bros, with plans to combine HBO Max and Paramount plus. ITV has explored selling its media and entertainment arm to Comcast-owned Sky, though talks have reportedly slowed.
