Film Production
Poonam Wahi launches her own production house – PWF
Mumbai: Poonam Wahi, a seasoned executive producer with over two decades of experience in the film and advertising industry, is thrilled to announce the launch of her own production house, PWF (Poonam Wahi Films).
After spending a couple of years at Lintas C:EX, where she honed her skills in producing high-quality content, Poonam has now branched out to start her own venture. Prior to Lintas, she was producing at Chrome Pictures, and prior to Chrome as a freelance producer with Equinox Films and Highlight Films. While freelancing she worked on feature films like Lakshay, Sarkar Raaj, 3 Idiots, One Night with the King, Darjeeling Limited, The Fall, Doors to the Seven Star to name a few.
PWF is a dynamic content house that embodies Poonam’s vision for creating innovative and impactful storytelling. With a diverse portfolio of esteemed clients, including corporate giants like Reliance, Adani, Tata, and Danone India, as well as emerging disruptors like Swiggy, PWF is poised to make its mark in the industry.
At PWF, collaboration is at the heart of the company’s ethos. Poonam has forged partnerships with industry luminaries from Bollywood icons like Akshay Kumar to culinary maestros like Chef Ranveer Brar, crafting compelling and impactful content that leaves a lasting impression.
“I’m excited to bring my expertise and passion to the forefront and create unforgettable stories that captivate audiences worldwide,” said PWF founder and executive producer Poonam Wahi.
With a team of passionate and dedicated professionals, PWF is committed to delivering top-notch results while fostering a culture of joy and camaraderie. Whether it’s brainstorming sessions or on-set collaborations, the team brings a unique blend of professionalism and enthusiasm that makes every project not just successful but also enjoyable.
Film Production
Priyanka Kaur Dhillon joins SVF Entertainment as lead for music distribution
A seasoned content dealmaker with 16 years in digital and satellite media joins the Bengali entertainment powerhouse as it pushes into the pan-India music market
Mumbai: Priyanka Kaur Dhillon has made her move. The content acquisitions and commercials veteran, most recently commercial manager at Sony Pictures Networks India, has joined SVF Entertainment as lead for music distribution, stepping into one of the more interesting briefs in regional entertainment right now.
SVF is no ordinary regional label. Over 30 years it has built a formidable legacy in Bengali cinema and music, driven by culturally resonant storytelling and a catalogue that consistently punches above its weight. Its recent success with Chiraiya underlines the point. But the Kolkata-based powerhouse now has its sights firmly set beyond Bengal, most visibly through Legacy, a rap reality series produced in collaboration with hip-hop label Kalamkaar that signals a deliberate push into the pan-India music ecosystem.
Dhillon brings precisely the kind of muscle SVF needs for that expansion. At Sony Pictures Networks India, she led film acquisition and commercials and handled music licensing across the entire satellite network. Before that, she spent nearly 15 years at Hungama, rising to assistant general manager and leading strategic content licensing for the platform’s digital entertainment business, with a particular focus on international markets. Her label relationships span the full roster: Sony Music, Universal Music, Warner Music, Believe International, Tunecore, The Orchard and a clutch of smaller aggregators. She has negotiated and closed deals with Hollywood studios, Bollywood production houses and regional content players alike, building pricing models and deal structures off data analysis rather than instinct.
Announcing the appointment, Dhillon said she was “thrilled to begin this journey with an iconic Bengali music label and content powerhouse,” adding that SVF’s “constant drive to push boundaries” was what drew her to the role.
SVF has spent three decades proving that regional does not mean limited. With a sharp commercial operator now steering its music distribution, its bid to go national just got a good deal more serious.
