iWorld
SuperGaming launches web3 tower defence game Ethernia
Mumbai: SuperGaming has revealed Ethernia, a new web3 game for PC and mobile playable in October 2022. In Ethernia players assemble a squad, wage battles, and strategise their way to victory.
Ethernia has been in development since the beginning of 2022. It’s a part of SuperGaming’s multi-year, multi-game endeavour to change how games are played while staying true to the company’s player-first and community-driven approach honed since its inception.
With Ethernia, SuperGaming hopes to solve one of the key issues plaguing this nascent ecosystem—most web3 games aren’t even games or fun. In addition to this, it said that it has combined its expertise in free-to-play with the power of web3 to elevate our player-first approach, allowing our players to own assets earned while playing.
The company said that in web3 games, the economy is as important as the gameplay itself. Ethernia’s economy has been designed to ensure a sustainable game that’s in line with SuperGaming’s ethos of making games people play for years.
SuperGaming VP of product Venkat Chandar said, “Our vision when we set out to build Ethernia was to have a long-term sustainable economy that’s resilient and in-line with player needs. The economy in Ethernia heavily focuses on the players and is created with them in mind. We hope this makes Ethernia a self-sustaining and thriving economy for all.”
Ethernia is powered by the Polygon blockchain. It resonates with SuperGaming’s vision of having a sustainable and thriving economy, along with low gas fees and a network that aims to make it a seamless experience for players of Ethernia.
The waitlist for Ethernia is open now on the game’s official site, with over 1,50,000 players signed up in the first week. Waitlist rewards include 500mETN, the native token for Ethernia.
More details regarding Ethernia’s Whitepaper and Tokenomics will be revealed in the run up to the October 2022 release, along with several contests and airdrops. Fans can also expect a deeper look into its factions, lore, and gameplay.
iWorld
Ankuur Rajesh Kapila named national sales head – India at ZEE5 & digital
Former sports-gamification executive to drive revenue strategy and digital monetisation across India
MUMBAI: A seasoned dealmaker across television, sport and digital, Kapila steps in as national sales head – India, charged with sharpening revenue strategy, widening market reach and deepening digital monetisation. The mandate is clear: convert scale into sales and attention into advertising.
The move bolsters the streaming ambitions of Zee Entertainment Enterprises Limited as competition intensifies in India’s crowded OTT market. The focus will be on stronger advertiser tie-ups, smarter packaging and monetisation that keeps pace with shifting viewer habits.
Kapila arrives from JioStar India Pvt. Ltd., where as vice president – sports gamification he helped scale Jeeto Dhan Dhana Dhan into one of the country’s largest live play-along ecosystems. During the Indian Premier League and major international tournaments, the platform engaged over 300 million fans, blending branded integrations with sponsorship-led revenues.
The appointment also marks a homecoming. Across a 14-year earlier stint at the company, Kapila handled brand solutions across regions and genres, led key account management for the GEC cluster and oversaw programming and content acquisition at Zee Studio. Few executives have worked as many sides of the revenue engine.
For ZEE5, the signal is unmistakable: monetisation is back in the spotlight. With advertisers chasing measurable impact and platforms chasing profitability, Kapila’s brief is to make growth pay. In the streaming wars, scale is vanity, revenue is sanity, and momentum is everything.
