iWorld
Sunrise Spices celebrates Chhath Puja with a heart-warming regional music video
Mumbai: ITC Ltd.’s Sunrise Spices, a spices brand in East India, recently, launched a unique range of spices “Swaad Bihar Ka” where the packs adorned exquisite Madhubani paintings created by four local artists. The initiative was aimed to provide a platform to these talented women who used art to beautifully capture the culture of Bihar. In continuation to the brand efforts to bring forward Bihar’s rich culture and to delight consumers during the festive days of Chhath, Sunrise released a heart-warming music video to celebrate the spirit of homecoming during the Mahaparv, continuing its journey to showcase “Swaad Bihar ka”.
Sung by talented Bihari artists Shubhra Mishra, Nishita Jha, Saloni Bhardwaj and Shruti, the video captures a heartfelt appeal from a mother to her son, urging him to return to his home for the Chhath Puja celebrations. An emotional rendition of a mother’s yearning for her son’s homecoming for the festival, this soulful song beautifully reflects the essence of the Chhath festival and the emotions of aging parents longing for their children’s presence during the festive period. It also befittingly encapsulates the rituals, traditions and strong sense of community that make Chhath Puja unique.
Sunrise Spices business head Piyush Mishra said, “Chhath Puja is a special occasion for Biharis worldwide; it is a tapestry that binds us to our roots. Through this special music video, we aim to bring to life the essence of homecoming during this revered festival and celebrate the cultural richness that Chhath Puja brings. At Sunrise Spices, we take pride in supporting local artists and celebrating the traditions and heritage of Bihar. This music video serves as a testament to our efforts of adding flavour to festive cooking and enhancing the flavour and spirit of festivities.”
The music video has been released across Sunrise’s digital social media platforms,
iWorld
Rangrez by Nirvanaland named associate sponsor for Bollywood 90s Jamming
Creative studio to add vibrant fusion art and visual flair to nostalgic music night at Bharat Mandapam on 26 April 2026.
MUMBAI: Rangrez by Nirvanaland is painting the town in 90s nostalgia quite literally as it joins one of Delhi’s most awaited musical evenings with a splash of colour and creativity. The fusion art and design studio, known for its distinctive blend of motion graphics, contemporary merchandise, and visual storytelling, has come on board as the Associate Sponsor for “Bollywood 90s Jamming”, scheduled for Sunday, 26 April 2026 at the iconic Bharat Mandapam in the capital.
Owned and led by visionary photographer and fusion artist Renuka Singh, Rangrez brings a unique aesthetic edge to the event. The collaboration promises to elevate the retro celebration by weaving in artistic elements that perfectly echo the vibrancy, energy, and nostalgia of 90s Bollywood.
From crafting the visual identity to delivering immersive creative engagements, Rangrez is set to add a fresh, colourful layer that turns a simple music night into a memorable multisensory experience. The event, organised and curated by Brand Spotify’s Rohan Sharma alongside Mishita Batra, Akshita Jain, and Ravneet Kaur, will feature a high-energy live performance by India Music Collective, blending sing-alongs, dance floors, and pure 90s magic for Delhi’s music lovers.
Speaking on the association, Mishita Batra said, “Collaborating with Rangrez by Nirvanaland adds a powerful creative dimension to Bollywood 90s Jamming. Their artistic approach perfectly complements the nostalgic and high-energy vibe we are creating. Together, we aim to deliver not just a musical evening, but a visually immersive experience that audiences will remember long after the night ends.”
With tickets already generating strong interest and currently available on Bookmyshow and District by Zomato, anticipation is building fast across the city. Delhiites can look forward to dusting off their denim, hitting the dance floor, and reliving the golden era of Bollywood hits in a setting transformed by Rangrez’s signature creative flair.
In a city that loves its music as much as its drama, this partnership ensures the evening will be anything but monochrome. Expect bold visuals, fusion aesthetics, and a night where nostalgia meets modern artistry, all set to a killer 90s soundtrack. Mark your calendars, 26 April could just be the most colourful rewind of the year.
