GECs
Sun TV retains leadership across genres in BARC week 1
MUMBAI: Sun TV continued to be the undisputed leader across genres as recorded in the beginning of the year 2017. Star Plus emerged as the first runner-up in the race. From the FTA family, Rishtey managed to maintain the fifth slot, according to the Broadcast Audience Research Council (BARC) India ratings of week 1.
Sun TV garnered the first spot with 1282328 Impressions (000s) followed by Star Plus in the second position with 758437 Impressions (000s). Colors in the third place also witnessed a rise with 719050 Impressions (000s) and Gemini TV stood on number four with 547809 Impressions (000s)
FTA channel Rishtey stood at the fifth spot with 500604 Impressions (000s) followed by ETV Telugu with 461904 Impressions (000s) on sixth. Zee TV on number seven with 458511 Impressions (000s). Sony Entertainment Television with 440835 Impressions (000s) grabbed the eighth slot across genre.
Zee Telugu with 424755 Impressiosn (000s) and Maa TV bagged ninth and tenth spot with 424755 Impressions (000s) and 410624 (000s), respectively.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
