GECs
Sun schedules July launch of its Tamil channel on Astro
MUMBAI: Sun Network will launch its Tamil channel Sun TV on the Malaysian Astro Direct-To-Home satellite multi-channel television platform in July this year.
“Early this year, we had launched Sun TV on Astro, but as a Malayalam-Telugu channel. The new plan is to make it an exclusive Tamil entertainment channel,” Sun Network VP sales Shanmugam told indiantelevision.com.
This is part of the joint venture Sun had signed with Malaysia’s Astro All Asia Network in December 2004 to originate, aggregate and distribute television programming and channels for a global audience. As per the $ 25 million (Rs 1125 million) JV, Sun was supposed to launch a Tamil language channel for distribution on the Astro DTH platform in Malaysia and other South East Asian markets.
Shanmugam added that the network would provide the Sun TV Malayalam-Telugu content now through Astro Vaanvil, a family oriented channel from the network. Astro Vaanvil is targeted towards the Indian population and broadcasts mainly in Tamil and other South Indian languages.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
