GECs
Sun plans simultaneous launch of gameshow on network GECs
MUMBAI: Last Month, Sun Network launched a gameshow Thanga Vettai (Gold Hunt) on Sun TV to counter a probable onslaught from the Tamil version of KBC 2, launched on Vijay TV. Now, buoyed by the initial response, the network is producing the show for its Telugu, Kannada and Malayalam General Entertainment Channels (GEC).
“Thanga Vettai has brought us impressive ratings, according to the latest Tam data. Now we have decided to use the same format for our Telugu, Kannada and Malayalam entertainment channels. Radaan Mediaworks, the original producer of the show in Tamil, will be the producing the show for the other network channels also. We are planning a late December / early January launch,” Sun Network vice president Hansraj Saxena told indiantelevision.com.
Sun has also roped in popular film personalities from the respective regions to anchor the show. While Radaan Mediaworks promoter Radhika herself will anchor the gameshow for Gemini TV in Telugu, Malayalam actress Urvashi will handle the responsibility for Surya TV. In Kannada, actress Sruthi has been roped in to anchor the show for Udaya TV.
Thanga Vettai on Sun TV is anchored by South Indian actress Ramya Krishnan, is placed in the weekend slot at 9-10pm on Saturday & Sunday. According to Saxena, the same time slot will be used for the other network channels also. The Thanga Vettai format has a team comprising five members vying for a chunk of gold.
Quoting Tam data, Saxena claimed that Thanga Vettai beat competition by recording some impressive ratings in the Tamil Nadu and Chennai markets. He said, in the CS4+ all women category, the gameshow recorded a rating of 30 TVR on an average.
GECs
&TV brings Women’s Day shine to Lucknow mall
Shilpa Shinde joins “Selfie Lo. Shine Karo. Star Ban Jaao!” activation on 8 March.
MUMBAI: This Women’s Day, &TV is handing women the mirror and the spotlight because sometimes the best reflection is the one that finally says “star”. &TV is taking its celebration of strong, confident women off-screen with a lively on-ground initiative at a prominent mall in Lucknow on 7–8 March 2026. The activation, titled “Selfie Lo. Shine Karo. Star Ban Jaao!”, invites women to click empowering selfies at a specially designed mirror installation framed with a symbolic crown and bold messages such as Women & Confident, Women & Boss, Women & Independent, and Women & Carefree. The crown carries the core emotion, “She is her own hero. Her own cheerleader. Her own power.”
Adding star power to the event, beloved actress Shilpa Shinde (popularly known as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0) will attend on 8 March, interacting with participants. Select women will get the chance to meet her, and one lucky winner will be featured in an upcoming episode on &TV turning a simple selfie into a real on-screen star moment.
The initiative is rooted in the belief that women often celebrate others but rarely pause to acknowledge themselves. By creating a joyful space for self-recognition and confidence, &TV is extending its on-air narratives of empowered women into real life.
Shilpa Shinde said, “I truly believe confidence begins with how we see ourselves. I am very happy that &TV is creating a platform where women are not just celebrated but also given a chance to be seen and recognised.”
&TV chief channel officer and Zee5, business head for hindi Kaveri Das added, “At &TV, we don’t just tell stories of strong women, we actively create platforms for them. This Women’s Day initiative is our way of moving beyond celebration and enabling real visibility.”
In a world quick to spotlight others, &TV is flipping the script reminding every woman that the most powerful story she can star in is her own, one confident selfie at a time.
