GECs
Sun plans simultaneous launch of gameshow on network GECs
MUMBAI: Last Month, Sun Network launched a gameshow Thanga Vettai (Gold Hunt) on Sun TV to counter a probable onslaught from the Tamil version of KBC 2, launched on Vijay TV. Now, buoyed by the initial response, the network is producing the show for its Telugu, Kannada and Malayalam General Entertainment Channels (GEC).
“Thanga Vettai has brought us impressive ratings, according to the latest Tam data. Now we have decided to use the same format for our Telugu, Kannada and Malayalam entertainment channels. Radaan Mediaworks, the original producer of the show in Tamil, will be the producing the show for the other network channels also. We are planning a late December / early January launch,” Sun Network vice president Hansraj Saxena told indiantelevision.com.
Sun has also roped in popular film personalities from the respective regions to anchor the show. While Radaan Mediaworks promoter Radhika herself will anchor the gameshow for Gemini TV in Telugu, Malayalam actress Urvashi will handle the responsibility for Surya TV. In Kannada, actress Sruthi has been roped in to anchor the show for Udaya TV.
Thanga Vettai on Sun TV is anchored by South Indian actress Ramya Krishnan, is placed in the weekend slot at 9-10pm on Saturday & Sunday. According to Saxena, the same time slot will be used for the other network channels also. The Thanga Vettai format has a team comprising five members vying for a chunk of gold.
Quoting Tam data, Saxena claimed that Thanga Vettai beat competition by recording some impressive ratings in the Tamil Nadu and Chennai markets. He said, in the CS4+ all women category, the gameshow recorded a rating of 30 TVR on an average.
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
