DTH
Sun Direct revamps customer care web portal
BENGALURU: South India’s leading DTH player Sun Direct has revamped its customer care portal in a bid to provide ease of use to existing and new subscribers. Customers of Sun Direct can manage their account by logging on to www.my.sundirect.in or on the link from the www.sundirect.in site.
Sun Direct MD Mahesh Kumar said: “With addition of new services, Sun Direct yet again demonstrates in delivering value to our esteemed customers. As innovators in DTH industry we will continue to customise our offerings to suit the needs of viewers.”
The portal has been designed to be user friendly and dedicated to improve the customer care services says the company. It enables the subscribers to search for every TV programme featuring their favourite star/director in one click and ensures they don’t miss out on anything. Customers can also use the ‘My Favorite’ page to add the most watched channels. The portal has more intuitive user-focused design that presents the important information in one place.
The revamped portal has an intelligent recommendation engine that learns the subscriber’s preference as they use and ensures they see more of what they like. It also helps to select the best packages for their taste. Other features like reminder services and social TV shows the customers what their friends are watching.
The new customer care portal is powered by Whats On India – which is a TV guidance company and an EPG / Program guide specialist in the Indian and overseas markets. The look and feel of the new website remains similar to that of the main website, keeping the design and navigation simplistic says the company.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
