DTH
Sun Direct may add 20 HD, 100 SD channels
MUMBAI: Sun Direct, the DTH service from Sun Network, is likely to add 20 new high definition (HD) and 100 new standard definition (SD) channels and has been allocated 144 MHz of spectrum on the recently launched Measat-3B satellite.
A social media user by the name of ‘Raja Chennai‘ shared a screenshot of the application made by the company informing the Department of Telecommunications (DoT) about the allocation of the new satellite capacity, according to an article on Ultra News.
Once these channels find a home on the new Measat satellite, Sun Direct will be able to add an extra 20 HD channels to take its total HD channel count to 80 while increasing total SD channel list to 320.
The company was forced to halt its HD channel expansion on GSAT 15 two months ago due to the termination of its channel-sharing deal with Reliance Digital TV and divert some of the HD capacity to handle the fallout.
In the application, the company is shown informing the DoT that four new transponders of 36 MHz each have been allocated to it by the Department of Space for use on its DTH service.
Sun Direct has been facing a severe spectrum crunch due to a fire on an ISRO satellite that knocked out most of its satellite capacity in 2010. The fire forced the company to move satellite to Malaysian-owned Measat 3A, and manually realign the dish antennae of millions of its customers.
Some relief was in sight when Measat launched a second satellite at the same location in 2014, boosting capacity.
Sun Direct was widely expected to book extra capacity on the new satellite, particularly after it lost a sharing deal two months ago with Reliance Digital TV. Reliance Digital TV changed hands when the Anil Ambani Group sold it to another group as part of a fire sale.
The DTH service is expected to start adding new channels in a matter of days.
The new capacity is expected to lead to the addition of around 100 new SD channels while another 50 channels are expected to be moved to it from GSAT 15—the HD satellite for Sun Direct.
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DTH
DD Free Dish locks in 8 Mpeg-2 slots; Star, Zee, Sony, Colors lead day 1
With higher prices and tighter rules, India’s top broadcasters secure coveted free-to-air positions.
NEW DELHI: The battle for India’s television screens has officially begun. On the opening day of Prasar Bharati’s 8th annual e-auction, heavyweights like Star, Zee, Sony, and Colors successfully secured eight coveted Mpeg-2 slots on DD Free Dish.
According to the media reports, this year’s auction is a significant departure from the past. The process assumes added significance this year as it is the first after Prasar Bharati amended its E-auction Methodology, tightening eligibility conditions and revising the reserve price structure for Mpeg-2 slots.
Despite the stricter rules and higher costs, the industry’s major networks showed no hesitation. Of the eight slots sold on Monday, six belonged to the premium Bucket A plus (Hindi general entertainment) and two to Bucket A (Hindi movies).
Industry experts suggest that this early rush is all about reach. DD Free Dish currently beams into roughly 45 million households, mostly in rural and semi-urban areas. For broadcasters, missing out on this platform means losing access to a massive chunk of India’s viewing public.
The new rules, rolled out in January 2026, have raised the stakes significantly. For Bucket A plus (Hindi general entertainment channels), the reserve price now starts at Rs 15 crore, while Bucket A (Hindi movies) begins at Rs 12 crore, marking a notable increase from previous years.
To prevent tactical low-ball bidding, the prices will only go up in subsequent rounds. For instance, the second round for Bucket A plus jumps to Rs 16 crore. By front-loading the auction, Prasar Bharati ensures that the most popular channels pay a premium for the best positions on the dial.
One of the most talked-about changes in this 94th e-auction is the operational clause. To stop speculative bidding, channels must now prove they are already active on at least one private DTH platform or a registered cable operator. In short: if your channel isn’t already on air somewhere, you aren’t invited to the party.
While it sounds like a corporate chess match, the outcome dictates what millions of people will watch for the next year (from April 2026 to March 2027). With the big networks securing their spots early, viewers can expect the usual mix of high-drama soaps and blockbuster films to remain the staples of free-to-air TV.
As the auction continues, the industry is watching to see if smaller players can stomach the rising costs or if the free dish universe will become an exclusive club for the media giants.
