Kids
Summer around the corner, Sony Yay! introduces 4 new shows
MUMBAI: Exams are over, and the summer holidays lie ahead. With the intent to further strengthen its fan-base during this period, Sony Yay! has unveiled four new shows ranging across a gamut of genres and endearing characters, packed in a pre-summer treat of fresh and exciting content.
The channel is dialling up the fun with newly launched adventure-thriller show Kikoumba; and soon to be released hilarious chase-comedy Chorr Police; mystery/detective-comedy Chimpoo Simpoo; slapstick-silent comedy Bhaalu Ye Bindaas Hai also popularly known as Bernard the Polar Bear; and slice-of-life comedy/ comedy-drama Obocchama-Kun. The new line-up of diversified content will treat kids to delightful narratives and adorable characters as they gear up for their summer vacations. Furthermore, the channel will also surprise children by bringing brand-new episodes of their favourite cat-jodi Honey Bunny in their most-popular show Honey Bunny Ka Jholmaal.
With this programming line-up, the channel sets the tone ahead of an entertaining summer filled with new movies, episodes, and tons of incredible activities curated to keep young audiences hooked all through the summer holiday season.
Sony Pictures Networks India kids’ genre business head Leena Lele Dutta said, "Our young patrons have always showered us with immense love and loyalty for all our offerings and content that we have introduced. Paying an ode to their trust in us, we have handpicked four special narratives as a pre-summer treat. Each of these shows will present our young audience with four new fascinating worlds and be the perfect precursor to a spectacular summer vacation that we have planned for kids to go ‘yay!’ once again.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
