Kids
Studio 17 partners with DistroTV to build and distribute ‘Kids TV’ FAST linear channel to global audiences
Mumbai: DistroScale, Inc., the parent company of DistroTV, a leading global independent free ad-supported streaming television service, today announced a significant partnership with Studio 17, one of the top three kids’ video content producers worldwide. This collaboration will introduce the popular ‘Kids TV – Sing Along Nursery Rhymes’ channel to DistroTV’s expansive content lineup, making it available to audiences globally.
The Kids TV FAST linear channel was built by DistroTV Platform Services, ensuring a seamless integration of content and delivery that resonates with young viewers on DistroTV. This platform not only facilitated the creation of the channel, but also provided tools to grow and monetize it, showcasing DistroTV’s commitment to delivering a holistic viewing experience. The channel supports English, Spanish & Hindi at launch and will be supporting dozens of additional languages in the future.
Founded by Uday Singh Phoolka, Studio17 has been at the forefront of producing engaging and educational content for children. With billions of views spread across 60+ IP’s in 40+ International Languages for its vast and diverse library across multiple genres, Studio17 has made a mark in the digital content space, especially for the younger audience. Their ‘Kids TV – Sing Along Nursery Rhymes’ channel is a testament to their commitment to quality content, offering a blend of fun, education, and entertainment.
“Kids TV is the perfect place for young minds to enjoy fun cartoons, educational nursery rhymes, and preschool baby songs. The channel’s animations and catchy tunes make learning the alphabet, numbers, colors, and more, both fun and exciting,” said DistroScale co-founder and CEO Navdeep Saini. “We are thrilled to bring such valuable content to our viewers worldwide.”
DistroScale – India, SEA, and MENA CEO Vikas Khanchandani added, “Our expansion into regions like India, Southeast Asia, and the Middle East and North Africa is driven by our commitment to deliver diverse and culturally relevant content. Partnering with Studio 17 and bringing ‘Kids TV’ to DistroTV aligns perfectly with our vision. It’s an exciting time for us, and we’re confident that our audience, especially the young viewers, will greatly benefit from this collaboration.”
The ‘Kids TV – Sing Along Nursery Rhymes’ channel features beloved characters like Bob the Train, Super Supremes, and Boom Buddies. From classics like Baby Shark and Wheels on the Bus to original content that promotes healthy habits, family values, and creativity, the channel offers a diverse range of content suitable for babies, toddlers, and preschoolers.
“Partnering with DistroTV allows us to expand our reach and make our content accessible to a wider audience,” said Studio 17 founder Uday Singh Phoolka. “We believe in creating content that not only entertains but also educates, and we’re excited to see our vision align with DistroTV.”
‘Kids TV – Sing Along Nursery Rhymes’ is now available for streaming on DistroTV. Viewers can access the channel for free and enjoy a rich library of content that promises to entertain and educate the young and the young at heart.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
