iWorld
Struggling telco operator BSNL strikes content deal with YuppTV
MUMBAI: State owned telecom operator Bharat Sanchar Nigam Ltd (BSNL) and over-the-top (OTT) platform YuppTV have entered into a partnership. Under the signed memorandum of understanding (MoU), Yupp TV content will be made available to both BSNL mobile broadband and fixed line users.
“BSNL has 120 million users. Yupp brings content on global scale. We will work on a very unique proposition to bring highly rich experience to customer on strong technology backbone. Marriage between infotainment and telecom networks will happen," BSNL chairman and managing director P K Purwar said at the MoU signing ceremony, Mint reported.
All the major telecom players including Reliance Jio, Airtel, Vodafone Idea have struck deals with almost all major streaming services for betterment of average revenue per user (ARPU). Telco-OTT partnerships have been a noticeable trend not only in India but across the world as it makes a win-win deal for both the parties. Till now, OTT players in India get the largest chunk of subscription revenue from telco deals.
Purwar said during the ceremony that content is key to drive data consumption and original content is the game of the day. He also added that the bundling proposition will be a compelling one for BSNL subscribers.
At a time when the once telco king of India is struggling hard to run its operation, this deal marks a move by the public sector unit to retain and grow its subscriber base as the company has been making losses continuously since 2009-10. However, it will also help YuppTV to deliver its content easily to BSNL’s 120 million subscribers.
iWorld
Master app launches exclusive cricket series for IPL
Eloelo platform teams with Tanay Tiwari for Cricket Stories and 200 plus match analysis in IPL
MUMBAI: Master has just bowled a perfect yorker at cricket fans this IPL turning match days into bite-sized masterclasses of inspiration. Eloelo Group’s popular microlearning and infotainment app has expanded its content slate with exclusive cricket programming. It has teamed up with leading content creator and sports presenter Tanay Tiwari to launch the special series “Cricket Stories With Tanay”, alongside a dedicated cricket section featuring over 200 content pieces on daily match analysis, news and updates produced by a team of sports experts and creators.
The new series offers a deep dive into previously unheard inspirational tales from the world of cricket from the history and personal journeys of iconic players to remarkable stories of courage and motivation. The opening episode explores untold stories from Sachin Tendulkar’s life and his role as mentor to many young cricketers. The second episode spotlights Yuvraj Singh’s mentoring influence on stars such as Rishabh Pant, Abhishek Sharma and Shubman Gill.
Master already hosts more than 2,000 courses on subjects ranging from banking and finance to devotion and Indian history, making it one of the top 10 most downloaded apps in India on Google’s Android Play Store. The fresh cricket focus is designed to engage its fast-growing audience of curious learners during the high-energy IPL season.
In the coming months, Master will expand into newer languages and introduce additional courses and features, enabling Bharat users to learn on-the-go in their own language and at their own pace.
From Tendulkar’s masterclass moments to Yuvraj’s legacy of guidance, the app is transforming cricket into quick, compelling wisdom. With boundaries being hit on the field and stories being served on screen, Master is proving that the best way to enjoy the IPL is with a side of real-life inspiration, all in the palm of your hand.
