e-commerce
Streambox Media signs Blooprint Ecommerce Consulting for next thrust
MUMBAI: When you are trying to disrupt the market, you have to get the best having your back. And that’s something Streambox Media founder Anuj Gandhi and Micromax Informatics founder Rahul Sharma believe in. The duo has launched the subscription-based Dor brand of TVs which they are selling at extremely affordable prices. They began by porting their TVs for sale just on the Flipkart ecommerce site. The stock got sold out quickly. As did the next batch..
Now they are getting ready to get Dor TV on to other ecommerce platforms like Amazon, and possibly going forward even on to TataCliq, AJio, Meesho, Croma and what have you.
That’s probably why they have brought on board ecommerce growth catalyst BPECOM Connsulting (Blooprint Ecommerce Consulting) which is run by former Flipkart employees or Flipsters as they call themselves and founded by Prakash Maharaj and Ajay Maharaj.
Blooprint Consulting uses advanced analytics and industry insights to strategise in services such as building brands, customer shopping experience, merchandising, improving brand profitability, account management, category management, and digital marketing – basically the full Monty to help brands scale online on various platforms without investing in all the people to manage them. The company has worked with brands like Urban Armor Gear, Kikgerm, Natures-Island, Raegr, among many others.
Says Prakash: “We can’t wait to bring our expertise in digital strategy and brand growth to help Dor TV amplify its online presence, engage a wider audience, and accelerate its journey to new heights. Excited to drive innovation together and redefine India’s entertainment landscape.”
MUMBAI: From flights to tracks, Cleartrip is now trying to keep every journey on the same ticket. Cleartrip, part of Flipkart, has launched train ticket bookings through a partnership with Indian Railway Catering and Tourism Corporation, marking its entry into India’s vast rail travel ecosystem.
The integration allows users to search, book and manage train journeys directly within the app, as the company pushes towards becoming a unified, multi-modal travel platform. The move plugs Cleartrip into one of the world’s largest transportation networks, where over 800 million reserved passengers travel annually, alongside a daily footfall of around 23 million across Indian Railways.
The offering includes bookings across routes nationwide, covering General and Tatkal quotas as per Ministry of Railways guidelines. Users can also access real-time seat availability, fare insights, PNR status tracking, berth preferences and digital payment options within a single interface.
The expansion reflects a broader shift in travel platforms from specialising in a single mode to stitching together end-to-end journeys. For Cleartrip, the bet is not just on scale, but on simplifying a system often seen as complex and fragmented.
Company executives said the focus is on embedding predictive intelligence and personalisation into the booking journey, aiming to make everything from discovery to post-booking support faster and more intuitive.
The train booking feature is currently live on the app, with plans to extend it to the web platform soon, signalling a push towards a seamless cross-platform experience.
In a country where railways move billions each year, the next battleground for travel apps may well be decided not in the skies, but on the tracks.
