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STB market set to grow globally with HD channels & falling prices of smart TVs

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NEW DELHI: Even as India has embarked on a Make in India programme, an international research says that availability of High Definition (HD) channels and falling prices of smart TVs are expected to surge set top box (STB) market growth between 2015 and 2022.

 

Cooperation between STB operators and the manufacturers along with efficient customer support is expected to positively contribute towards market growth, according to Grand View Research.

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The Asia Pacific STB market is expected to witness rapid growth due to growing consumer adoption and favorable government mandate in the region.

 

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Regulations mandating the digitization of traditional cable television and the subsequent migration from analog to digital TV have led to an increased demand for STBs over the past few years. Technological advancements and better quality of signal transmission may further supplement STB market growth over the next seven to eight years.

 

The improvements in technology and better quality of signal transmission in digital television are expected to spur market growth over the forecast period. Moreover, features such as recording, live streaming through internet, and remote viewing through smartphones and tablets are further expected to drive STB market growth.

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However, high costs of such STBs and associated costs of pay channels could challenge market growth. Cable service providers who are unwilling to participate in rolling out of STB due to major capital expenditure amidst business uncertainties may also challenge market growth. Factors such as operator upgrades to high definition technologies, attractive development policies, plans, growth interest in over-the-top hybrid set top box designs, and rising global penetration of pay-TV are expected to provide growth opportunities for the set top box market over the forecast period.

 

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Types of set top box include Internet Protocol Television (IPTV), satellite Direct-To-Home (DTH), cable, and Digital Terrestrial Transmission (DTT). The IPTV segment is expected to account for a major share in the market.

 

Strategic acquisitions and mergers are expected to play a key role in expanding market share. For instance, in April 2015, ArrisGroup Inc., a broadband media technology, and Pace PLC, a UK-based technology provider for the Pay-TV and Broadband industries, announced that Arris would acquire Pace for a cash consideration of $2.1 billion. The acquisition is expected to enhance the company’s product portfolio and its presence in the satellite segment, the California-based research group said.

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Hardware

Specs Inc. partners with Qualcomm for next-generation smart glasses

Snap subsidiary to power future Specs with Snapdragon XR platforms.

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MUMBAI: Snap’s Specs are about to get a serious upgrade and this time, they’re teaming up with Qualcomm to make sure the future looks crystal clear. Specs Inc., a Snap subsidiary, has announced a multi-year strategic agreement with Qualcomm Technologies to power future generations of its advanced smart eyewear with Snapdragon system-on-a-chip (SoC) technology.

This marks the first flagship engagement for Specs Inc., which is preparing to launch its standalone, see-through smart glasses for consumers later this year. The Specs are designed to seamlessly blend digital experiences into the physical world, allowing users to see, hear, and interact with digital content as if it were part of their real surroundings.

By integrating Snapdragon XR platforms, the glasses will benefit from edge AI and high-performance, low-power computing. This combination enables intelligent, context-aware experiences to run directly on the device, delivering faster and more private interactions.

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The partnership builds on more than five years of collaboration between Snap and Qualcomm, during which Snapdragon platforms have powered multiple generations of Snap’s Spectacles.

Snap Inc., co-founder and CEO Evan Spiegel said, “We believe the future of computing will be more human and grounded in the real world. Our work with Qualcomm provides a strong foundation for the future of Specs, bringing advanced technology and performance that pushes the boundaries of what’s possible.”

Qualcomm Incorporated president and CEO Cristiano Amon added, “The next era of computing will be defined by devices that understand what you see, hear and say, and respond instantly to the world around you. Our collaboration on Specs will enable power-efficient interactive AR devices that feel natural and intuitive.”

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The agreement establishes a scalable foundation for developers and partners building experiences for Specs, supporting a predictable product roadmap and increasingly sophisticated digital interactions over time.

In a world racing toward augmented reality, Specs Inc. and Qualcomm are ensuring that the next pair of smart glasses doesn’t just look good on paper, they perform brilliantly in real life. The future of wearable computing just got a powerful new lens.

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