iWorld
Starz streamer Lionsgate Play launched in Malaysia
Mumbai: In continuation of its expansion in Asia, Lionsgate-owned Starz on Friday announced the launch of its independent direct-to-consumer OTT app Lionsgate Play in Malaysia. The service is being introduced in association with Telekom Malaysia (Unifi TV).
“We are thrilled to launch the eagerly-anticipated Lionsgate Play app in Malaysia, delivering the finest global entertainment to captivate our audiences with bespoke content encompassing current releases and our vast premium library, all at an affordable price and at consumers’ convenience,” said Lionsgate Play MD of South Asia and networks – emerging markets Asia Rohit Jain.
“We are also pleased to launch with a great partner in Telekom Malaysia, who will give us a strong head start in the territory with their broadband reach and deep streaming offering,” Jain added.
Lionsgate Play debuted in India in 2019 and the subsequent expansion took it into Indonesia, Sri Lanka, Bangladesh and, most recently, the Philippines.
“This partnership will solidify our strong consumer offering with an extensive premium library. Lionsgate Play boasts iconic, bold and edgy content that is gripping and will be loved by our subscribers,” said Telekom’s content head for Unifi TV Ho Hock Doong.
Lionsgate Play Malaysia will bring blockbuster film franchises such as “The Hunger Games”, “The Twilight Saga” and “Now You See Me” as well as popular and critically acclaimed TV series “Weeds,” “Power,” “Mad Men” and “The Spanish Princess” among others, to Malaysian audiences.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
