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Starsports.com sets a new benchmark for sports on digital
MUMBAI: The video streaming site from Star India – starsports.com – has garnered unprecedented traction on the digital domain.
The ICC World T20 final between India and Sri Lanka on starsports.com attracted a record 19.3 lakh unique individuals watching the video on the destination, delivering an unprecedented 37.6 lakh visits.
While public figures are not available, the previous record for a single game is believed to have been achieved on IPL last year, with around 14.8 lakh visitors watching the video on 23 April 2013, when Chris Gayle scored 175 for Royal Challengers Bangalore. The final also beat the views registered for the retirement test match of Sachin Tendulkar, 10.3 lakh visitors, which marked the previous high point for starsports.com.
Speaking on the occasion, Star India EVP and head new media Ajit Mohan said: “This is a proof that the fans are ready to embrace a completely new destination conceptualised around video. We are emerging as the best way to follow cricket. The success of ICC World T20 really positions us well for Pepsi IPL 2014, which is debuting on starsports.com this year, and where we have the opportunity to really deliver a whole new experience for IPL fans. Our aspiration is to break the 20 lakh mark for a single game.”
Overall, starsports.com attracted more than 80.9 lakh users during the fortnight long tournament delivering more than 2.24 crore visits. The consumer engagement on starsports.com is continuing to grow dramatically. A total of 101 million live minutes of video were consumed by users during the last four matches played by India in the tournament, with an average of more than 30 minutes per live view.
Starsports.com offered live matches of ICC World Twenty20 as an ad-free subscription service on its advanced sports video player. In addition, the portal also offered a free, five-minute delayed service.
Powered by live and video rights, the site covers the best of world sports including major cricket tournaments, BPL, La Liga and Serie A in football, F1, hockey, tennis and badminton.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
