DTH
StarHub, Visiware to bring triple play gaming to Asia
MUMBAI: Singapore based pay-TV operator StarHub and French company Visiware, provider of interactive TV games channels, announced the launch of Playin’TV Triple Play -the first triple-play gaming offer in Asia that will be made available to customers of StarHub from 1 February 2007.
Games like Sudoku or Carrot Mania on Ice are some of the interactive games that customers can subscribe to through StarHub’s mobile platform and the Internet for free due to Visiware’s Playin’Code technology.
This means that they will be able to enjoy the games anytime, anywhere, on any of StarHub’s media platforms -TV, mobile and online. They can pick up from where they ended a game, without having to start from scratch. The company is also exploring ways to enhance the Playin’TV service by incorporating contests, real-time leaderboards and multiplayer games that will allow gamers to pit their skills against other players.
StarHub vice president Cable TV services Patrick Lim said, “StarHub’s advantage as a fully integrated information, communications and entertainment provider is its ability to offer customers access to a converged suite of services across different product lines. We have consistently worked to incorporate new technologies that allow us to present our customers more breadth and depth in content applications, and Playin’TV Triple Play is an example of the fruit of such efforts. Customers can certainly expect more of such innovations from StarHub.”
“We are delighted that Playin’TV Triple Play is now making its entry into the Asian market. StarHub’s efficient and advanced network provides us with the opportunity to effectively deploy true triple-play content, to allow fans of Playin’TV to enjoy the games even when they’re on-the-go,” said Visiware executive chairman Laurant Weill.
Playin’TV, a 24-hour interactive games channel, was launched on StarHub Digital Cable in August last year.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
