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Star weaves ORS message through ‘Sanjivani’

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MUMBAI: What better way to propagate a social message than by weaving and blending it into the storyline of a popular primetime serial? More and more TV channels and NGOs seem to be walking the path hand in hand.

Star Plus in its effort to reach out for a good cause — be it the importance of child education, helping the old and the needy or administering ORS (Oral Rehydration Salts) as a solution for child diarrhoea – is going to do exactly this in Sanjivani-A medical boon.

In the forthcoming episode of Sanjivani-A medical boon, the doctors at the hospital have to save an infant who has been rushed there with severe dehydration. The parents, who have been separated, are devastated when they find out that their baby is very ill and something as serious as this brings them together. Dr Smriti, the doctor at Sanjivani, explains how to make this simple solution and also how it is effective for the babies.

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The simple message on administering ORS in the forthcoming episode coincides with the World Health Organisation’s ORS Day, says an official release.

A similar social message was also done sometime ago on Kyunki Saas Bhi Kabhi Bahu Thi, where Ba, the protagonist from the older generation, explains how to administer ORS to infants.

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News Broadcasting

Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore

PAT improves to Rs 306.6 crore, margins steady amid cost pressures.

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MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.

Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.

However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.

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Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.

At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.

On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.

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Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.

The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.

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