News Broadcasting
Star to distribute Sky News across Asia
MUMBAI: European news channel Sky News has appointed Star to distribute it across the Asian continent.
Sky News is already available on various pay-TV platforms, including Now TV in Hong Kong and Starhub Cable Vision in Singapore, as well as a range of other cable and satellite operators across the region. Sky News is also available in the Middle East via Star’s bouquets on the ART/ADD platform.
Sky News head John Ryley said, “Already around 100m viewers across Europe, plus a further 8m households in Africa and the Middle East, are able to access Sky News’ award-winning breaking news. I am delighted that this new partnership with Star will allow us to reach audiences in a range of fast-paced dynamic countries across Asia.”
Under the deal, the distribution and marketing teams at Star will work to open up new markets for Sky News.
Star executive VP, ad sales, distribution and marketing Bruce A. Oltchick said, “We’re delighted to fortify our partnership with Sky News with this new exclusive distribution agreement. Sky News is an internationally renowned channel known for its high quality reporting and breaking news coverage. We are very pleased to expand our partnership and we look forward to bringing Sky News to even more viewers in Asia.”
While broadcast television remains hugely important for Sky News, the channel has a strong focus on bringing breaking news through new and emerging delivery mechanisms which, in the United Kingdom, now include mobile TV and railway station platforms. In April the Sky News website – sky.com/news – introduced a new, fresh look and feel, the first phase of the site’s redevelopment as a dynamic, video-rich site that maintains the channel’s record of innovating in the delivery of breaking news and innovation. Its video content, podcasts and live event coverage are designed to support channel output.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
