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Star Sports returns with third edition-‘Clash Of Baddies’

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With an increase in awareness and interest for Badminton in India, Premier Badminton League today is perceived to be a successful sports league which has improved the standards of Badminton. As per the BARC results the league has witnessed and incredible growth of 280% in reach from Season 1 to Season 4. Home to some of the global icons like PV Sindhu, Carolina Marin, Premier Badminton League has been one of the key reasons to help boost exposure for the sport in India.

While Premier Badminton League is an opportunity for brands to engage with the consumers ‘Clash of the Baddies’ gives them a chance to play and showcase their passion for the sport.

India’s leading sports broadcaster, Star Sports returns with ‘Clash of The Baddies’ season 3. Getting some of the biggest agencies and marketers under one roof, this will be one of the most exciting inter corporate badminton tournaments of the year. Giving the teams a true flavour of what happens in a real badminton tournament ‘Clash of The Baddies’ will serve as a platform not only to showcase their love for the game but also establish one true champion on the court among the client and agency fraternity.

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Creating an all-encompassing environment for the participants, Clash of the Baddies will set up stage for Premier Badminton League dialling up the interest factor.

Clash of the Baddies also becomes a perfect occasion for marketers and agencies to unwind through one of their favourite sport along with some of the popular leaders from the industry.

Will it be a neck to neck agency fight or will it be a brand vs agency?

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‘Clash of The Baddies’ event is scheduled in Delhi, 30th November 2019 & Bangalore 07th December 2019.

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Awards

Hamdard honours changemakers at Abdul Hameed awards

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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.

The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.

Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.

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The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.

Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.

Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.

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The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.

Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.

Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.

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The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.

Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.

 

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