iWorld
Star Sports and Twitter partner to launch ‘Tweeplay’
MUMBAI: Starports.com and Twitter have tied up with TenTenTen Digital Products to launch a new interactive experience on Twitter called ‘Tweeplay’.
This innovation promise entertainment for sports fans across India as they can now be certain of watching replays of major sports events by just sending a tweet. This unique experience on Twitter will be available during the IPL playoff matches right up to the final on 1 June.
Fans can avail of instant replays by just following four simple steps…
Step 1: Twitter users tweet “@StarSportsIndia #StarSportsTweeplay Help”
Step 2: They will receive a reply with an appropriate set of commands that they can use to demand for specific highlight videos of the match
Step 3: They can then tweet with the specific command and receive a real-time reply from @StarSportsIndia with the highlight video e.g. @StarSportsIndia #StarSportsTweeplay Dhoni 6
Step 4: Watch the video right within their TWEET AND Twitter timeline
On the development Star India head of digital business Ajit Mohan said, “Star Sports has always strived to innovate on digital and we areexcited to partner with Twitter to debut this one-of-a-kind offering which empowers fans to pick and watch sports moments of their choice. This is an experiment and could potentially be a path breaking accompaniment to the starsports.com experience. We have had more than 50 million visits on IPL to date and introducing this innovation at the playoffs is a great way to sign off on the tournament.”
Twitter India head of sports Aneesh Madani said, “As a platform for live, public conversations, Twitter and sports have always been a great fit. Our goal is to reach and delight all sports fans in India by bringing them closer to their game of choice and re-live the best moments of the match.
We applaud starsports.com and TenTenTen for this breakthrough initiative of near real-time interactivity on the platform.”
Tweeplay is created and being managed by TenTenTen Digital Products. TenTenTen MD and CEO Ramesh Srivats said, “Tweeplay is a unique way to offer snack-sized content on-demand on Twitter. We are very excited about launching it with starsports.com during the Pepsi IPL playoffs and hope that a never-seen-in-the-world-before service like Tweeplay will help drive online buzz & content consumption.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
